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  1. The Google+ Controversy & Virtual Worlds – A Question Of Identity

    It has to do with a long rant full of cursing that my editor would only have to remove anyway. Note to Universe: please do this earlier in the week. Please note that I don't have a Google+ account (I blocked all invites after the first half dozen...

  2. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4”

    Editor's note: As 2010 winds down, we're celebrating the Best of 2010, our top 10 most popular columns of the year on Search Engine Watch, as determined by our readers. If you've properly set up and configured your web analytics tool to measure...

  3. 9 Reasons Why it Might Be Time For Marketers to Value Virtual Goods

    Editor's note: After a summer break in transmission, we're bringing back our off-beat Saturday column, permanently. If you needed further evidence that the realtionship between big media and online marketing might be flipping on it's head, hark...

  4. Liberal Democrats' View: It Was Traditional Media That Did It

    Editor's note: This column is part of a series dedicated to looking at the digital strategies and tactics being employed in the U.K elections. Note how much more Nick Clegg's own social media profiles benefited than the party's, even though British...

  5. Using Search to Find Missing Persons: Scratching the Surface

    Editor's note: This article first appeared in the August issue of SES Magazine. Robert Rahn, a private investigator with Management Resources Ltd.of New York, has used traditional media to publicize the Jones case.