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  1. Facebook Ads: Lessons From the Trenches

    Not so if you promote a page post or create ads within Power Editor. However, much like it’s search-cousins AdWords or Bing Ads, the feature sets change frequently. OK, enough with the random "war time meets Pirates of the Caribbean" analogy and...

    Published
  2. The PPC Search Network Campaign Launch Checklist

    Although we almost always build campaigns in AdWords Editor, often we’ll post a campaign in paused mode, and view again in the live AdWords interface. Be sure to include a goal in Google Analytics tied to the ad as needed to track conversions, as...

  3. Is This the End of AdWords Editor?

    No changes to AdWords Editor tool. While updates to the AdWords interface come out frequently, AdWords Editor continues to be left behind with the same functionality. Google created an easy how-to application with AdWords, but with Editor, the...

  4. Guest Blog Network PostJoint Confirms Google Penalty

    Editor's note: For more information, see our follow-up post: PostJoint Google Penalty Fallout Continues. When you search for their name, you won't find the company in Google's organic results, but you will see a very poor quality AdWords ad.

  5. 26 Free Must-Have Tools for PPC Success

    A few of us old-timers remember life before AdWords Editor. With Adwords Editor and its many bulk editing features, those days disappeared. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using...

  6. 2014 AdWords Wishlist

    Campaign and ad group IDs, and ad parameters in AdWords Editor. Unfortunately I can't make bulk changes to things like ad group names, because then there is no way to upload that back into AdWords Editor with the tool totally aware which group has...

  7. Top Tips for Social PPC Success From the Experts

    It only works on Chrome and acts a lot like AdWords Editor for Facebook. Create and manage audiences in Facebook Power Editor to run and test ads with specific messaging for specific demographic groups," said James Svoboda of Web Ranking.

  8. Major Search Engines and Directories

    Tip: try to submit to a category that has an editor. In addition, Baidu offers PPC which, similar to AdWords, is displayed at the top or right of the standard results. The majority of Google's revenue is derived from their AdWords and AdSense...

  9. PPC in 10 Minutes Per Day

    You may want to use AdWords Editor for this – it's faster to make bulk changes there. Quickly look at your ad copy tests to find obvious winners (you'll probably want to use AdWords Editor for this). And yet, we still have campaigns to manage on a...

  10. AdWords Ad Group Mobile Bid Adjustments Are Here

    These new changes are also active through AdWords Editor, for those AdWords customers using the editor to create, edit and manage their AdWords ads. Google AdWords announced that they have begun the rollout of their new ad group level mobile...