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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. AdWords Editor Google's tool update includes changes to AdWords Editor, a...

  2. 26 Free Must-Have Tools for PPC Success

    A few of us old-timers remember life before AdWords Editor. With Adwords Editor and its many bulk editing features, those days disappeared. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Editor's note: This column originally was published on May 16, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. This segment – which is similar to day-parting reports from AdWords – compares traffic...

  4. Product Listing Ads: How to Maximize Your Returns

    Using AdWords Editor or the API you can even include these in your feed and synchronize them automatically. Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included.