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  1. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    With little more than a smartphone and some video editing software, a small business can produce a video with a limited budget that can be uploaded to YouTube for free. Competing with the big names, giant retailers, and pop up chains can be a tall...

  2. 14 Tips on How to Become a More Efficient SEO Professional

    If you’re editing a lot of data you might need to view how changes in one area make a difference somewhere off-screen, perhaps in another worksheet tab. Simply return to the area of your worksheet that you're editing and the Watch Window will hover...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be sure to include resource time, equipment rental, shoot fee (e.g.location), and editing for total video production costs. Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app...

  4. Google Catalogs Design Tips: How to Best Showcase Your Products

    Start editing your new catalog. If your company does a lot of its sales through catalogs, then getting your products in front of this consumer via Google Catalogs is smart business. But tablet consumers engage with the Google Catalogs application...

  5. 7 Video Tips for Crowdfunding Campaign Magnetism and Results

    Collaborate with someone who has video recording and editing skills and equipment. Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. People are conditioned to respond to television...

  6. Google Buys Instagram Rival Nik as Google+ Passes 400 Million Users

    Based out of San Diego and Germany, Nik develops a number of photo editing and imaging tools and plug-ins. For nearly 17 years, we’ve been guided by our motto, 'photography first', as we worked to build world class digital image editing tools," Nik...