As Pinterest is still growing, you can benefit from being one of the most active pinners in your industry and gain a competitive edge. Image Credit: Shareaholic Even though Pinterest can't yet compete with Facebook, it is growing exponentially and...
Understanding the high demand for great talent as a competitive edge, HR pros have taken to social media sites like LinkedIn almost like teenagers to texting. Making social media work for your company is not a matter of "if".
From search marketing to social media, these are business game changers that open new opportunities and avenues to achieve a competitive edge. Every five years or so, we see the emergence and maturity of something really significant in the ever...
But as digital marketers looking for every edge in this quickly changing world, this tool is a must-know for the coming years. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye...
A competitive edge is something that you always want to keep, no matter what type of business you might be in. Starting and being a small business is a scary thing, especially with all the big businesses out there that you will likely have to...
Edge: SEM Edge: SEO Edge: SEM Edge: SEO Edge: Even Edge: Even Slight Edge: SEO As you might expect, the final score is pretty even, with the slightest edge going to SEO. In a previous post I spoke about six ways marketers can improve the quality...
Yelp has an edge here, as it brings engineering and product focus together with direct local ad sales. I'm frequently asked who's winning in local. The answer always surprises me in how short the list is.
They can present them in an wide choice of classic and cutting edge visual analytics – including pie charts, bar graphs, polar charts and even streamgraphs; Unruly, a video technology company, today launched a real-time analytics dashboard that...
Though Google isn't exactly known for their games, maybe they're trying to edge into the market with augmented reality hardware. For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing.
Posts created natively in Facebook retain EdgeRank, while items created and posted from third-party sites may not retain that edge. The social networks all use metadata to pull in a preview of your content.
In today’s marketing world where resources are limited and giants like Amazon have a technology and brand-loyalty edge, it may seem like those who have the most data will win. Thirty percent of all product searches now begin on Amazon as opposed to...
According to Branigan, there are the a range of things to consider as you plan your new cutting edge digital presence: The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and...
Identifying and leveraging SEO opportunities is at the core of achieving organic search dominance. This process is particularly critical for large companies. Big brands have an inherent SEO advantage that, if leveraged, can lead to unrivaled...
At the executive level, hype and industry trends mean very little until they directly impact the competitive edge and profitability of an organization. “Search sits at the core of online behavior. People spend more time on the Internet than...
Users emerge from the center of the image, and move to the edge. Joel Lunenfeld, Twitter’s VP of Global Brand Strategy, will be a keynote speaker at SES New York 2013. The leading event for experienced marketing and advertising professionals will...
Something that could really push users over the edge, however, is that the social network is rumored to be experimenting with an overhauled profile design, which perhaps might change too much too fast.
The second relevant aspect of Google psychology is this: Google understands it rose to prominence out of nowhere really quickly, based on a slight edge. Just as their rose to dominance based on a slight edge, lots of people are out there trying to...
The word is out to all SEO consultants, agencies, and smaller online marketing companies in the local area; you are searching for SEO and web development services for rebranding as well as a 2013 cutting-edge website.
This higher level of engagement and local relevancy also gives local pages an edge up when it comes to Graph Search. Local marketing has grown increasingly important in recent years with the proliferation of smartphones, tablets, GPS, and other...
They are doing the hard work that's on the edge of human cultural change - and I want to know at least something about it at that purist level. On a break, I caught up on local news and was hearing about some local tow truck companies volunteering...
