Starting late last year and continuing into the beginning of this year, this negative impact on eCPM has impacted both branded and non-branded campaigns. But even more concerning, the observed CPCs were 31 percent higher, average rank 51 percent...
Sponsored Stories are getting over 13 times the click-through rates and earn 11.2 times the money per impression (eCPM) on mobile compared to all of Facebook’s desktop ads, and 1.93 times the CTR and 2.65 times the eCPM of Sponsored Stories.
Campaigns are optimized based on the eCPM per impression, and bids are based on what a marketer is willing to pay, based on the expected rate of conversion on the back-end. If you’ve been around digital marketing long enough you have probably...
Many website overload this area with AdSense ads, among others, to make as much money from advertising as they can – even this page from Google notes that “the eCPM for above the fold units is approximately 80% higher than below the fold units.
Understanding your eCPM (effective cost per thousand impressions): Part 2 of 2 - Inside AdSense Here's a recap of this week's columns and news stories for the week of Feb.to 26, as reported by Search Engine Watch, as well as search news and tips...
The average eCPM differential (SearchIgnite's measure of effective cost per thousand impressions) between Yahoo/Bing and Google has increased from -5.33 to -6.19, reflecting a 14 percent decline in the relative efficiency of turning impressions...
Google takes 32% of the effective CPM (eCPM) they charge the advertiser. The network of official Google blogs has to be commended for the transparency in recent posts. Their admission and apology for data collecting via StreetView and their...
Click Forensics' traffic quality management solutions are relevant for advertisers seeking to reduce costs and improve conversions rates, ad networks seeking to attract and retain advertisers and improve overall eCPM, and publishers seeking to...
Barnette attributes the change to Yahoo's Quality Index, which has allowed Yahoo to increase effective CPM (eCPM) by showing more relevant ads at the top of the page. Yahoo’s eCPM for SearchIgnite clients jumped from $11.2 in Q4 2006 to $14.5 after...
Basically our algorithm looks at your page and the overall eCPM it's generating. If there's a CPM [cost per thousand” advertiser who has targeted your site and is bidding more than your current eCPM, then we display their ads.
