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Economy Second Life

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  1. Facebook F8 Wrapup: Timeline, Ticker, GraphRank for Users & Marketers

    If Google+ is able to draw Facebook users over to their platform and offer benefits for businesses at the same time, they’re going to give Facebook a run for their money in the social sharing = big business economy.

  2. Eggs and Baskets: How Second Life's Facebook Marketing Has Backfired

    In order to keep the economy moving they have to keep churn going, as newer accounts tend to shop more (after all, they don't have enormous inventories already bursting to the seams with stuff), and old ones for various reasons slip away.

  3. Tis the Season to be Shopping: How Virtual Goods Are Impacting Holiday Shopping Culture

    Let's face it, the economy isn't stellar and many people can't afford to take a vacation. Just like in real life, creators of virtual goods in Second Life often have sales this time of year, and many merchants are even doing dedicated shopping...

  4. The Revenue Stream: or, "You gonna pay for that porn, boy?"

    As with all sudden and sweeping changes made to the Second Life platform, residents with a vested interest in this issue got very upset very quickly, as they pointed out (and rightly so) that whatever 'adult' may be, whatever that is provides a...

  5. Gods and Monsters: The Technology Gap and The Service Triangle in Second Life

    Though people's income (in a decent economy- let's pretend a second, shall we? Recently it seems that Linden Lab has recognized that this is a problem, and has begun testing Skylight, a web based viewer for Second Life that I mentioned a couple of...

  6. The Second Life Tinfoil Hat Theory Part 5: A Skylight Suddenly Appears (But Search is Still Broken.)

    People are still dubious about virtual worlds, despite the hard numbers of the virtual world economy. Last week, just before press time (such as it is) the news broke about Skylight, a browser based Second Life viewer being tested this month by the...

  7. 9 Reasons Why it Might Be Time For Marketers to Value Virtual Goods

    Second life contributes $0.6 billion to the general virtual goods economy. In 2006, the Second Life economy was such that Anshe Chung became a real estate millionaire. Second Life, whilst often perceived to be a place for the weird rather than edgy...