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  1. FTC Realizes 'Do Not Track' Too Complicated For Quick Decision

    Consumer confusion over what tracking is and "Some tracking, for purposes unrelated to behavioral advertising, may always occur. Not only could consumers potentially lose access to free content on specific websites, I fear that the aggregate effect...

  2. It's Official: Online Advertising Spends More Than Newspapers

    The advent of tablet computers, along with behavioral and targeted advertising, will provide a good opportunity for content producers and advertisers to synergize from the creative destruction caused by the internet," Forbes reported.

  3. Landing Pages: Test Now or Forever Hold Your Peace

    Oliver Chaine, CEO and Founder of magnify360, a behavioral marketing firm, says, "Landing page testing is an absolute necessity today both because PPC has the highest ROI in this climate of shrinking budgets and because of Google's recent changes...

  4. SearchDay: Well-Rounded SEM for SMBs

    Posted by DiscoveryIs Google using behavioral targeting already? Google Behavioral Targeting? Online Ad Spend Intact Despite Weakening EconomyPosted by Nathania JohnsonThough the economy has been a source of financial pain in some industries, the...

  5. Search Headlines & Links: April 8, 2008

    Google Responds to FTC's Self-Regulatory PrinciplesWhen concerns over data collection and behavioral advertising arise, it seems that the glass half empty people are the loudest. But in a recent response to the FTC's Self-Regulatory Principles...

  6. Google Responds to FTC's Self-Regulatory Principles

    When concerns over data collection and behavioral advertising arise, it seems that the glass half empty people are the loudest. The FTC staff's draft self-regulatory principles for online behavioral advertising provides an excellent foundation for...

  7. Search Spend Seems Healthy Despite Slowing Economy

    Respondents are expecting to increase their search spend this year, due to factors like advertiser demand; rising costs of keywords and pay-per-click campaigns; an increase in the number of small-to-midsized businesses using search engine...

  8. What's the Buzz Behind Behavioral Advertising?

    Behavioral advertising has been getting plenty of attention lately for being the next big thing since the advent of contextual advertising. Recent studies have shown that behavioral advertising converts better than contextual ad targeting.