Similarly for app developers, retailers, and small businesses, it offers economies of scale and the ability to reach many more users than the fragmented app marketplace offers on its own. Though this has lots of important implications for mobile...
Yet, while many of you have come here (and we thank you) enjoying our many fine hotels, amazing restaurants, donating money at your favorite gaming table, we have been experiencing one of the worst Las Vegas economies since its official creation...
Many economists regard the CIVETS countries – Colombia, Indonesia, Vietnam, Egypt, Turkey, and South Africa – as the next wave of fast growing emerging economies. This follows from the last acronym of emerging economies the BRIC group, which...
Universum has also released their global talent attraction index and found that, in evaluating the preferences of 160,000 career seekers in the world’s 12 largest economies, Google comes out on top. The Best Global Brands 2011 report is out, with...
Nothing is more impressive than Naver's incredible, long-standing market share in one of the most important and wired economies in Asia. This 12-year-old Korean search engine and portal dominates the pocketbooks of advertisers, having taken in a...
In "Mobile Search in BRIC: Tips and Tricks" we looked at the different strategies required to effectively take advantage of the possibilities offered by search marketing for web-enabled mobile phone handsets, which have already outstripped desktop...
But if you invest the time and effort, especially for emerging economies such as BRIC, where mobile is by far the most popular mode of web access (400 million subscribers in both Brazil and Russia, 853 million in India and around one billion in...
But if you invest the time and effort, especially for emerging economies such as BRIC, where mobile is by far the most popular mode of web access (400 million subscribers in both Brazil and Russia, 853 million in India and around one billion in...
It will be more challenging to rank a subdomain locally than it would a ccTLD, but subdomains do offer some attractive economies of scope: Online marketing is no exception. When it comes to ranking in search results in different countries, you...
It has driven record increases in productivity, spurred innovation, created new economies, and fueled international trade. In their Public Policy blog, Google discusses their release of a white paper that explores how " governments impose limits on...
Who benefits if more people lose their homes and local economies are weakened? On Wednesday, I asked, "Will Social Media Get Governor David Paterson of New York to Veto a Bad Bill? We're still waiting to answer that question, but we do know that...
Building on optimized templates and integration of search best practices into the localization process can help with economies of scale and reduction of costs. At SES London I was on a panel that discussed managing global Web sites.
Search marketers should follow Google's lead and look to expand in the more buoyant economies of the world now, bolstering their strength and competitiveness at home. Today's Top Story: SageLewis Have We Lost All Control?
Search marketers should follow Google's lead and look to expand in the more buoyant economies of the world now, bolstering their strength and competitiveness at home. Today's Top Story: AndyAtkins-Krüger
Recent news from the Far East and Europe that several economies are moving out of recession seemed to come as something of a surprise to a number of economists. Google's management can see on a daily or, at worst, monthly basis how the world's...
Even though the emerging economies will have lower online penetration rates compared to the developed countries, JupiterResearch believes that they will ramp up the learning curve in adopting sophisticated online activities compared to the...
Arguably, in prominent European economies like Germany and France, Google holds a monopoly. In the search world we have options. Well, a few options, anyway. The United States, China, and a few other countries around the world still offer some...
Consolidating apps in central data centers also provides big economic benefits through scale economies in hardware, software, labor, and other resources like electricity. Just as cheap power delivered over a universal grid revolutionized the...
Microsoft and Yahoo evolving into one single firm will be able to take advantage of economies of scale – where these costly expenditures necessary to compete in the search space will become more attainable.
If you want to explore new search marketing opportunities, expand with growing economies, and reach young, Internet-savvy consumers, tapping into the Latino market may prove to be one of the best strategies out there today.
