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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    She also received her master's in economics from the University of California, Santa Cruz in 1993 and a Master's in Business Administration from the UCLA Anderson School of Management in 1998. Wojcicki joined Google in 1999 as employee number 16...

  2. Gamification in Marketing: Lessons from the Khan Academy Website

    If you’re unfamiliar, the site offers thousands of short videos designed to help visitors learn math, science, economics, history, and dozens of other subjects on their own. In 2011, my family and I spent a year in a remote region of South Africa.

  3. Marin Software Raises $105 Million in IPO

    The investors who took the time to understand our per unit economics realized how we could become a leader in an under-penetrated market, and they put in orders. Marin Software went public today. The online advertising management platform's initial...

  4. SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations

    When these tricks are practiced by either the buyer or the seller the economics of SEO fail, because the time and effort required to meet SEO expectations and results won't match. The techniques and tactics of “doing” SEO are forever changing and...

  5. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Much of that will result from its economics: It's cheaper and easier to build and update a mobile website than a native app. But as the above developer economics set in, the mobile web itself will become more user-friendly and optimized.

  6. Google Search Plus Your World: The Peer to Peer Evolution Continues

    I can’t search for “Sacred Economics” or “crying bullfighter” or “Rowan Atkinson standup” to find my own posts, let alone those of my friends. Google now sprinkles Google+ results into general search results, in an initiative they’ve dubbed “Google...

  7. Bridging the Cross-Channel Analytics Divide

    At this point, you may be recollecting all those articles about calculating true campaign ROI, or perhaps reminiscing on an old economics class you attended that reviewed concepts such as “cost of goods sold” or “break-even analysis” or “first-in...

  8. IRS Audits Google's Off-Shore Tax Strategies

    According to economics professor Kimberly Clausing, multinational tax strategies reduced U.S.corporate taxes by $90 billion in 2010. Google's profit reporting for and the distribution of "intangibles" to foreign divisions is under review by the IRS...