SEO News

Economic Incentive

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  1. Search, Social Media & the Offline Purchase

    ROPO-targeted creative: Flaunt your glowing testimonials right in the ad copy, with an incentive to buy either online or offline. Cherrypick the foot traffic: A lot of people use keywords like "store locator"; this is a natural link between online...

  2. UK Media and SEO Blogs are Buzzing about SES London

    There’s even an incentive for reading the interview in these lean economic times. If you are on the brink of the verge of the edge of going to SES London 2009 next week, check out the buzz in the UK Media and SEO blogs about next week’s must-attend...

  3. 5 Tips for Travel Search Marketing in a Down Economy

    I'm a becoming a big fan of the hybrid model where you get an incentive for participating and inviting others while building links and brand awareness at the same time. Speculation has been rampant about how the travel industry will weather the...

  4. SearchDay | Use Online Public Relations for Link Marketing

    For example, John Smith's area might be found at www.example.com/john-smith There is very strong incentive for John to market that link specifically, as traffic to . Use Online Public Relations for Link Marketing LINK LOVE Make the most out of...

  5. SearchDay | In Tough Economic Times, Whither Search?

    Microsoft Launches SearchPerks; Like Credit Card Rewards, Except for Search Posted by Nathania Johnson Oct 1, 2008 Microsoft is today launching a new incentive program for Live Search. Is search insulated from our economic meltdown?

  6. Microsoft Launches Live Search Cashback and Live Search Farecast

    With Live Search cashback, Microsoft helps merchants maximize their advertising investments and drive more sales by providing consumers with an added incentive to buy — a cash rebate. Microsoft's Live Search cashback creates a real incentive for...

  7. Yahoo's Tim Mayer Talks Search Builder

    He also tells Enge that one product strategy for Search Builder is to provide the ability for publishers to share in the monetization of the traffic, which will provide them an economic incentive. Stone Temple Consulting's Eric Enge has posted the...

  8. Orbitz Takes Flight

    There is no economic incentive for the airlines to offer better fares via Orbitz than they would on their own sites -- just the opposite. What makes Orbitz unique is that it goes beyond the Computer Reservations Systems (CRS) used by most travel...