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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    You might remember another study back in June 2013 from Custora that showed the organic acquisition channel held the most value over time (i.e.customer lifetime value) for ecommerce sites. A study by Shop.org and Forrester Research shows 85 percent...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    For instance, most ecommerce sites that offer order shipping typically provide a simple shipping selection UI that presents the choices, and mentions the typical duration of each choice, such as: With the flood of ill-trained people claiming to be...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    But often that's easier said than done, especially if you run an ecommerce site, or you work with teams of contributors, or you don't control what gets published. Even if you feel you've been publishing amazing content exclusively, most sites host...

  4. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Lastly, this new search feature will likely be utilized by consumers for ecommerce sites. Reverse image search gives results not based on a word search but on a search of visual content. The developers over at Yandex accomplished this creation of...

  5. A Recipe for a Tasty Semantic Search & SEO Salad

    Semantic markup can definitely help, I just don't normally recommend making a major investment in their implementation except for ecommerce sites. They aren't totally separate concepts! Certainly, SEO and semantic search overlaps, but the key to...

  6. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The winner was ecommerce site Nasty Gal, a women's clothing retailer, with a score of about 4.7. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against...

  7. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This is especially important for ecommerce companies as promotions can be a daily activity. Visibility for keywords searched and content sites that your target market is using. You can also see the type of audience visiting the site and similar...