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  1. Google Analytics Content Reports: Understanding the Key Benefits

    Page Value: Calculated using ecommerce and goal values, this divides the total value by the number of pageviews for this page. If you have set up Content Groupings you will have the added advantage of being able to analyze the different types on...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The winner was ecommerce site Nasty Gal, a women's clothing retailer, with a score of about 4.7. Businesses that fail to offer optimized mobile experiences may suffer losses, as 57 percent of smartphone users report they would not recommend a...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This is especially important for ecommerce companies as promotions can be a daily activity. My favorite feature is being able to analyze where the visitors go when they leave the site. You can also see the type of audience visiting the site and...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    The retailer reached out to Monetate, which specializes in providing eCommerce site personalization through technology, and asked for help to personalize their customers' experiences. When a shopper visits an ecommerce website, their likelihood to...

  5. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    The BloomReach SNAP functionality allows ecommerce brands to control rankings of products within the site with a few clicks. With SNAP, ecommerce sites can boost or bury products with a couple clicks, control autosuggest search results and more.