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  1. A Recipe for a Tasty Semantic Search & SEO Salad

    Semantic markup can definitely help, I just don't normally recommend making a major investment in their implementation except for ecommerce sites. Once you feel you've got the site ready for both search engines and users, there's plenty of time to...

  2. Google Analytics Content Reports: Understanding the Key Benefits

    Page Value: Calculated using ecommerce and goal values, this divides the total value by the number of pageviews for this page. If you have set up Content Groupings you will have the added advantage of being able to analyze the different types on...

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The winner was ecommerce site Nasty Gal, a women's clothing retailer, with a score of about 4.7. Businesses that fail to offer optimized mobile experiences may suffer losses, as 57 percent of smartphone users report they would not recommend a...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    The retailer reached out to Monetate, which specializes in providing eCommerce site personalization through technology, and asked for help to personalize their customers' experiences. When a shopper visits an ecommerce website, their likelihood to...