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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Advanced: If you have an ecommerce site, you're likely selling multiple products. Although on your site, the user does not complete the conversion action With the repeated exposure to ads for your site, the user is more likely to convert

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    For instance, most ecommerce sites that offer order shipping typically provide a simple shipping selection UI that presents the choices, and mentions the typical duration of each choice, such as: Users come to a site with a problem to solve and a...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    But often that's easier said than done, especially if you run an ecommerce site, or you work with teams of contributors, or you don't control what gets published. So if you're taking inventory, low word count is a key indicator to note for locating...

  4. A Recipe for a Tasty Semantic Search & SEO Salad

    Semantic markup can definitely help, I just don't normally recommend making a major investment in their implementation except for ecommerce sites. Once you feel you've got the site ready for both search engines and users, there's plenty of time to...

  5. Google Analytics Content Reports: Understanding the Key Benefits

    Page Value: Calculated using ecommerce and goal values, this divides the total value by the number of pageviews for this page. If you have set up Content Groupings you will have the added advantage of being able to analyze the different types on...

  6. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The winner was ecommerce site Nasty Gal, a women's clothing retailer, with a score of about 4.7. Businesses that fail to offer optimized mobile experiences may suffer losses, as 57 percent of smartphone users report they would not recommend a...

  7. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This is especially important for ecommerce companies as promotions can be a daily activity. My favorite feature is being able to analyze where the visitors go when they leave the site. You can also see the type of audience visiting the site and...