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  1. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Ecommerce and multi-channel funnel data comes from more than 36,000 Analytics customers across 11 industries in 7 countries. Purchase paths based on interactions with a single ecommerce advertiser After releasing a barrage of new reports to help...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major...

  3. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    These tend to be the colors splashed all over runways and eventually products sold on eCommerce sites and in stores nationwide. Ecommerce organizations are already on top of this – with knowledge passing sales predictions (influenced by the runway...

  4. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly affected its performance metrics compared to the other comparison shopping engines (CSEs), most notably Amazon Product Ads.

  5. Conflicting PPC Trends: What They Mean & How to Fix Them

    Just the other week our conversion rate for an ecommerce client increased 20 percent but AOV decreased by almost 10 percent. These polarizing trends often occur with stats that should be parallel or at least trending similarly.