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  1. Cross-Device Measurement: Believe the Hype

    Normally, third parties use a unique email address for cross-device attribution because third parties can’t interact with or target the user through the marketer’s user ID or username for the user (as they don’t have access to that information).

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Customers have always looked to search for quick access to what they desire. For example, one common fix is as easy as adding a line to your HTTP header to leverage browser caching. What follows are some starting points about how to use your mobile...