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  1. AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know

    On an earnings call last month, Google CEO Larry Page said, “I am very, very optimistic . The enhanced campaigns will be available as an optional upgrade later this month, then all AdWords campaigns will be automatically upgraded to the new format...

  2. Google Earnings: 2012 Revenue of $50 Billion, Q4 Revenue of $14 Billion, CPCs Fall

    The company also said it achieved record earnings in fiscal 2012 of $50 billion, which Google CEO Larry Page said at a news conference was "not a bad achievement in just a decade and a half. Online search giant Google exceeded forecasters...

  3. Morgan Stanley Fined $5 Million Over Handling of Facebook IPO

    Prior to Facebook's shares going on sale, Morgan Stanley revised earnings and revenue forecasts but gave the information to only a select few investors rather than the public at large. Investment bank, Morgan Stanley, has been fined $5 million by...

  4. Consumers Spend 20-30% of Time Online in Social; Ad Tolerance Improving [Study]

    Sheryl Sandberg told Q3 2012 earnings call investors they are testing and monitoring user engagement and sentiment carefully. Consumers spend more time on social networks than on any category of websites; total time spent on social increased 37...

  5. Marissa Mayer: Yahoo Will Focus More on Search, Core Products

    The firm's Q3 earnings for 2012 saw the firm report an income of $3.16 billion, although a $2.8 billion chunk of that came from the company's recent sale of its stake in Chinese firm Alibaba. Recently appointed Yahoo CEO Marissa Mayer has promised...

  6. Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012

    It’s a problem Google knows all too well; one that was a hot topic during their recent quarterly earnings call. Slowing growth and lower CPCs in paid search don’t bode well for companies like Google, though advertisers are seeing a higher return on...

  7. Google Plans to Combine Mobile & Desktop Ads

    Google CEO Larry Page shared select bits of his vision for Google in the Q3 earnings call late last week. In his opening statements, Page introduced an idea that came up again and again throughout the call: Internet users don’t really want a...