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  1. Introducing the Local Marketing Adoption Curve

    Location pages should be created with links to social media and review sites. Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks.

  2. 3 Building Blocks for Content and Search Marketing Success

    It is a form of converged media that combines paid and owned media while allowing you to distribute and increase reach via earned media (social). Content that connects with the right audience fuels success across all your paid, owned, earned, and...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Being active on social media and generating a high level of social proof The link that you earned should be relevant to the overall context of the page which gave you the link. Make sure your earned links are from sites in the same industry as yours.

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    There are several key ingredients that make this social media campaign so incredibly effective. It is important to note that social media was used to tell the story, rather than serving as the vehicle for connecting with customers.

  5. Free Getty Images: What is Getty Giving & Getting in Return?

    Where enabled, you may embed Getty Images Content on a website, blog or social media platform using the embedded viewer (the “Embedded Viewer”). I'm sure some people will rebel at the idea of sending any of their hard-earned PageRank to Getty, but...