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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.

  2. 10 Vital Steps to Building Social Influence

    The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...

  3. New Targeting & Tools for Small Advertisers on Twitter

    Having studied the promoted and sponsored space for quite some time, it's clear that businesses of all sizes can not solely rely on earned or owned media in social channels. While the company positions for broader interest in its paid media...

  4. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    Because of this, the conversations and earned media played out on Twitter. SEW: Vine has been called “The Next Big Thing” in social media. Mike Proulx, Senior VP and Director, Social Media, Hill Holliday, will give the opening keynote about Social...

  5. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Kroeske told Zila that when she got in her position that she was expecting Zila to do the same, which has led Zila to working with WIMMI to encourage and mentor other women in media and marketing. Essentially, it’s “a day where we can focus on...

  6. Leverage Twitter's Influence To Work For Your Brand

    And to take this further, maybe augment your paid search and social media messaging with some actual language from user-generated content; pull from on-site reviews, tweets, Facebook messages, or Yelp to increase impressions of positive sentiment...

  7. Win Earned, Owned and Even ‘Paid’ Links With Content

    As marketers you will be very aware of the concept of paid, earned, and owned media. It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad...

  8. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Google's radual socialization of search results is simply changing the link building model to one more of earned media (and arguably what is was always meant to be). Compared to the average SEO keyword research tools, HitTail never looked like...