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Earned Media

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  1. SEO for Startups & New Businesses: An 11 Step Plan

    You need an earned media person who will drive this project forward continually. Call them whatever your want – Content Champion, Inbound Marketing Strategist, Earned Media Manager – whatever – but put them in place and hold them accountable.

  2. Free Getty Images: What is Getty Giving & Getting in Return?

    Where enabled, you may embed Getty Images Content on a website, blog or social media platform using the embedded viewer (the “Embedded Viewer”). I'm sure some people will rebel at the idea of sending any of their hard-earned PageRank to Getty, but...

  3. Future of Search & Content Marketing: Expand Your Mindset

    This was the focus of the Future of Search and Content Marketing talk led by Jeff MacGurn, vice president of earned media at Covario. The percentage of people who used social media to find websites increased 7 percent from 2011 to 2012, according...

  4. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned, and earned media. Earned Media Better devices, retail brands' ability to react to mobile payments, Apple's iBeacon, and other developments will continue to...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies.

  6. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    It's official: Zuckerberg Media chief executive Randi Zuckerberg will keynote ClickZ Live on April 1 in New York, for the inaugural edition of the conference formerly known as SES New York. As you may have already seen on the agenda, Zuckerberg...