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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Being active on social media and generating a high level of social proof The link that you earned should be relevant to the overall context of the page which gave you the link. Make sure your earned links are from sites in the same industry as yours.

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    There are several key ingredients that make this social media campaign so incredibly effective. It is important to note that social media was used to tell the story, rather than serving as the vehicle for connecting with customers.

  3. Free Getty Images: What is Getty Giving & Getting in Return?

    Where enabled, you may embed Getty Images Content on a website, blog or social media platform using the embedded viewer (the “Embedded Viewer”). I'm sure some people will rebel at the idea of sending any of their hard-earned PageRank to Getty, but...

  4. Future of Search & Content Marketing: Expand Your Mindset

    This was the focus of the Future of Search and Content Marketing talk led by Jeff MacGurn, vice president of earned media at Covario. The percentage of people who used social media to find websites increased 7 percent from 2011 to 2012, according...