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  1. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Bringing Together Paid, Owned and Earned Media War is the realm of uncertainty. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying in his seminal book...

  2. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.

  3. 10 Vital Steps to Building Social Influence

    The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...

  4. New Targeting & Tools for Small Advertisers on Twitter

    Having studied the promoted and sponsored space for quite some time, it's clear that businesses of all sizes can not solely rely on earned or owned media in social channels. While the company positions for broader interest in its paid media...

  5. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    Because of this, the conversations and earned media played out on Twitter. SEW: Vine has been called “The Next Big Thing” in social media. Mike Proulx, Senior VP and Director, Social Media, Hill Holliday, will give the opening keynote about Social...