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  1. Integrating Owned, Earned & Paid Media For Better SEO

    Bottom line: The more places the search engines see your brand legitimately engaged, the more authority you earn, which contributes to visibility and search engine rank. Social media may be considered to be the most effective channel to earn favor...

  2. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Earn recognition, social spread, and backlinks by giving away valuable information for free. By spreading valuable content, small business can build their brands and earn bulletproof backlinks. Using modern syndication tactics, they can broadcast...

  3. Highlights from the SEW Blog: March 24-28, 2008

    How to (Actually) Earn Money (Now) with Social Media (Really): Part 1Leveraging digital assets and hot social channels for long-term SEM benefit has now become SEO 101. SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning...

  4. What's the Buzz Behind Behavioral Advertising?

    Advertising.com uses a single pixel image on publisher sites in the AudienceExtend program, and publishers earn revenue when their site's visitors later take action on a network site. And behavioral advertising is not just limited to image and text...