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  1. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Having had a presence early on could still build some credibility, but the later searches were the ones that really decided them. Brand keywords are generally navigational (e.g.take me to the page" rather than "show me people who can sell me X").

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Kristi Hines has put together an awesome primer to show you the ropes. And just like in Facebook's early years, early adopters will reap massive rewards. There's no other way to put this: If you aren't upping your content game in a big way this...

  3. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Show them how SEO can improve the direction and impact of their content, and soon they’ll be asking you to get ‘involved early’ without prompting. They stated loud and clear: “Early SEO involvement in content creation is critical to natural search...