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  1. How Google Pigeon Impacted Local Queries, and What You Can Do

    Reports across the Web from multiple sources show real estate queries experiencing dire consequences from Pigeon, and as you can see, the BrightEdge data confirms the same. Early reports showed consistent feedback that specific queries and sectors...

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    When it comes to dorm shopping, dorm furnishing like bedding, refrigerators and decor show early back-to-school shopping interest, starting in the spring of the previous academic year. With much of the U.S.going back to school in late August or...

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Having had a presence early on could still build some credibility, but the later searches were the ones that really decided them. Brand keywords are generally navigational (e.g.take me to the page" rather than "show me people who can sell me X").

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Kristi Hines has put together an awesome primer to show you the ropes. And just like in Facebook's early years, early adopters will reap massive rewards. There's no other way to put this: If you aren't upping your content game in a big way this...