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Early Impact

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  1. Forget Big Content – Small Content Is Critical to Search Success

    Content strategy is all about variation to ensure the reader stays engaged, and by creating major pieces consistently you lose that critical impact by "shouting" all the time. Early research on the sites to have benefitted from Panda 4.0 suggests...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    That's another reason I thought the volatility early last week was Panda 4.0 still rolling out (or getting re-rolled out). And that impact has been fascinating to analyze. I'm assuming that had to be frustrating for users, which could impact bounce...

  3. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Yet, to others, SEM is still defined as a broader topic, incorporating SEO, paid search, and other...

  4. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Show them how SEO can improve the direction and impact of their content, and soon they’ll be asking you to get ‘involved early’ without prompting. They stated loud and clear: “Early SEO involvement in content creation is critical to natural search...