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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    While the direct impact on SEO is very low, these metrics are worth tracking as they can help with outreach campaigns and online promotions.minutes While the lists of tasks may seem long to add to already busy workloads, these are worthy time...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Content strategy is all about variation to ensure the reader stays engaged, and by creating major pieces consistently you lose that critical impact by "shouting" all the time. Early research on the sites to have benefitted from Panda 4.0 suggests...

  3. What is SEM? Depends on Who You Ask

    In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Yet, to others, SEM is still defined as a broader topic, incorporating SEO, paid search, and other...