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  1. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    Does it mean your radio commercial, website, other signage, and email marketing are all ineffective? Performics told us Twitter followers engaged the most with brands on Friday in the early morning around 5 a.m.and then again in the evening, after...

  2. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    If the present FTC guidelines on paid placements are being widely flouted, or if certain industry segments – such as vertical search sites – harbor particular practices that mislead consumers, result in fraud, or offer unfair competitive advantage...

  3. World IPv6 Launch: What it Means for Content Owners & SEO

    The real solution is a new addressing scheme, which has been defined as a standard since the 1990s, but is only now starting to see wider commercial adoption: Internet Protocol version 6 (IPv6). He doesn’t see any additional risks from spammers as...

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Have you seen the National Car Rental commercial that talks about improving ROI through SEO by COB? Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making their debut, then continued early this...

  5. Search and Social Marketing Olympians Compete for ROI Gold at SES London

    It’s really commercial optimization,” Jesson said. But as the early bird rate for big discounts at SES London approaches you'll need to make some Olympian moves yourself. But get those Olympic skates on – the early bird rate with generous discounts...

  6. Microsoft's Yahoo Bid May Have the Right Stuff

    Mosaic became Netscape because the University of Illinois, where Andreessen and Eric Bina worked National Center for Supercomputing Applications (NCSA) and developed the graphical browser, didn't want Andreessen using the name for his commercial...

  7. Irish Hotel Drops Autocomplete Defamation Case Against Google

    The Irish High Court was to determine if the case was worthy of being pursued in commercial court on November 21. Even if they were at one point trying to reach into deep pockets, though, their early withdrawal is more benevolent than most...

  8. SEMPO Tells Government: Don't Censor Search Engines

    First of all – and most broadly – the Internet was created as an open and free channel of communication that was not subject to regulation or control from either governments or commercial entities. The search engine results page (SERP) has...