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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Admittedly, it was easier in the early days of the commercial web. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. However, recent moves by search engines have made SEO more...

  2. Google's Universal Privacy Policy Class Action Lawsuit Dismissed

    The suit alleged violations of the Wiretap Act, California's Right of Publicity Statute, California's Unfair Competition Law, and others, including breach of contract and commercial misappropriation. Attorneys General and privacy groups including...

  3. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    Blogs and social media sites give you a way to do that in a non-commercial manner, and actively engage with communities, peers, influencers, and potential customers. In the early days of Google, we would have thought about factors such as keyword...

  4. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    Does it mean your radio commercial, website, other signage, and email marketing are all ineffective? Performics told us Twitter followers engaged the most with brands on Friday in the early morning around 5 a.m.and then again in the evening, after...

  5. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    If the present FTC guidelines on paid placements are being widely flouted, or if certain industry segments – such as vertical search sites – harbor particular practices that mislead consumers, result in fraud, or offer unfair competitive advantage...

  6. World IPv6 Launch: What it Means for Content Owners & SEO

    The real solution is a new addressing scheme, which has been defined as a standard since the 1990s, but is only now starting to see wider commercial adoption: Internet Protocol version 6 (IPv6). He doesn’t see any additional risks from spammers as...