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  1. How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips

    Survey your customers through your existing social networks or as part of your traditional direct mail outreach via mail. With Foursquare topping headlines in the past year, many businesses are hopping on the location-based marketing (LBM) bandwagon.

  2. Facebook Insights: 6 Areas You Need to Monitor for Effective Messaging

    The image above shows traffic was driven from bookmarking sites and other social networks, as well as through e-mail. Facebook is a great platform for communicating with existing customers, marketing to potential customers, and showing the great...

  3. IL Affiliate Tax Being Challenged As CA Pass it

    Absent a nexus, online retailers and mail-order companies can sell products without collecting the tax. The Performance Marketing Association challenged the constitutionality of the Illinois law taxing products sold by affiliate marketers residing...

  4. Search Week in Review for May 7, 2011

    Subscribe to SearchDay, our free daily e-mail newsletter. Get the latest search marketing news delivered to your inbox. The Role of On-Page SEO Content: Relevance, Not Rankings by Eric Enge From an SEO perspective, on-page content is solely about...