Transaction intent data is comprised of all the information people reveal when they interact with other sites across the web, from the time they spend on a page to the items they put in shopping carts.
Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. Despite the shrinking number of plain old web pages showing in SERPs, this...
However, throwing a team right into the deep end isn't effective either, as green outreachers are inefficient and without guidance could spend hours perusing the web on the company dime. Lost publisher contact details – which if lost could result...
Within organizations SEO marketers have grappled for years with content and technical departments over implementation of SEO changes, templates, H2 tags, timings and site "release dates. Build page-level, and competitive web SEO intelligence within...
The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in the evolving mobile and multi-device world.
Mid- to large size businesses tend to have similar structure when it comes to process around brand, content, web design and site changes. The agility dynamic is reliant upon a strong understanding that within the organization are many sub-groups...
SEW: How does the convergence of television with the web, social media, and mobile change our behaviors and shake up our long standing beliefs about TV? He is also the host of the social TV web series, “The Pulse on Lost Remote”.
Also, the site didn't come close to representing the quality of work that the company produced, and held a fraction of the content it could hold. The 10 sections below contain most of the site's glaring issues, which were identified in a relatively...
For example, besides a click conversion, what actions on the site can help keep your product top-of-mind or encourage engagement with the consumer? Microconversions can have a very significant value to your business, especially when you consider...
It’s important before you throw the site to the web that you make sure that you have identified what pages shouldn't be crawled. Does the new site utilize dynamic URL creation or parameters that will need to be restricted?
Along with visitors to certain web pages or sections of a site, advertisers can target visitor segment by source, for example, all visitors from YouTube or other referral source. For example, serve a specific ad based on site content, or shopper...
Unknown scraping efforts are, in my opinion, more dangerous than incidental on-site content duplication via dynamic parameter usage, session ID usage, on-site copy spinning (e.g.copy variations on location pages, etc.
Millennials are highly-skeptical of brand content and marketing in social media, instead 86 percent of consumers in that group say that user-generated content has more influence on what they buy (Source: Bazaarvoice Study) percent of all online...
Pre-populate location fields on web forms (Tip: Default ZIP code from geoIP and then compute HIDDEN city, state, and country field values from the ZIP! Consolidate or eliminate scripts, resize and save mobile-optimized images, leverage image...
This will increasingly include the mobile web. Look out for a more robust "off-site" ad network (in mobile and desktop). The goal here is to drive trackable promotions and dynamic demand generation. That's despite building large communities of...
Whilst Google's web crawlers cannot fully comprehend the meaning of text, the average English-language user who came across the site above would instantly comprehend that is junk just by the opening sentences, "Aѕ a living organism, уου need tο...
Is the sale/purchase the most important aspect of the site? Reviewing query reports and web analytics is a must when you are trying to maintain accuracy. The language in which the ad is set is also crucial, as well as the device with which the site...
For the purposes of this research, search engines are defined as the big 5 web searches – Google web search, Yahoo web search, Bing web search, AOL web search, and Ask web search – while news site search includes the six largest news sites based...
They are powered by the WRE, described to us by Head of Marketing Joelle Kaufman as an “engine that semantically understands the products/services of a site, the ways consumers express interest and intention, and broader, across the web, what...
Effects on the Web Just as Devastating, Say Marketers If there is, for some absurd reason, a competitor’s complaint about content or media found on your client’s site or in their domain somehow, could your client’s website suddenly disappear?
