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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    You have to create dynamic web experiences that quickly encourage customers to convert. By creating a dynamic web experience through personalized content, you can quickly move customers to conversion, which can dramatically shorten the sales cycle.

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web...

  3. 10 Google Analytics Custom Events That Track the Untrackable

    Tracking goals on your website typically consists of specifying URLs that correspond to "thank you" pages on your website. With advances like Universal Analytics, the new custom segments and attribution modeling coming out seemingly every week, the...

  4. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Its predictive search uses data collected daily from "150 million web pages and more than a billion consumer interactions" in order to make suggestions for products after only a couple characters are typed into a search bar.

  5. Marketing Automation & Search – 3 Strategies for Mutual Success

    Conversion and Dynamic Pages PPC:Using a piece of Java code, dynamic pages can insert different messages based on user data from automation and CRM. The downside to creating these dynamic pages is the time associated with setting up the 1 on 1...

  6. The Synergy & Benefits of Optimizing Content as You Write

    The online toy retailer boosted search engine traffic and conversions on product pages that were optimized with search data. BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in...

  7. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Don’t want older pages sitting on the web for anyone to find. They aren’t using complex CMS packages, or even dynamic pages. A number of pages indexed were older versions of current pages. Don’t want multiple pages competing in search (which these...