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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    You have to create dynamic web experiences that quickly encourage customers to convert. By creating a dynamic web experience through personalized content, you can quickly move customers to conversion, which can dramatically shorten the sales cycle.

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web...

  3. Marketing Automation & Search – 3 Strategies for Mutual Success

    Conversion and Dynamic Pages PPC:Using a piece of Java code, dynamic pages can insert different messages based on user data from automation and CRM. The downside to creating these dynamic pages is the time associated with setting up the 1 on 1...

  4. The Synergy & Benefits of Optimizing Content as You Write

    The online toy retailer boosted search engine traffic and conversions on product pages that were optimized with search data. BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in...