Rewriting an article three different ways and posting in three different locations (internal blog, external byline article, and web page) For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart...
Transaction intent data is comprised of all the information people reveal when they interact with other sites across the web, from the time they spend on a page to the items they put in shopping carts.
Despite the shrinking number of plain old web pages showing in SERPs, this is still where the action is. There are too many web technologies and emerging standards that need evaluation from an SEO perspective.
Build page-level, and competitive web SEO intelligence within the CMS experience. Bad meta tags, keyword and dynamic URL issues, customization, and the inability to optimize at page level have caused huge headaches for search marketers.
Responsive web design (described above). Google's official policy is that responsive web design is preferred if it's the right solution for your user. Sometimes apps are the best choice (i.e.the Google Now app) – people spend a lot of time on apps...
You can also use the web developer plugin (covered in my last post) to check on-page optimization. Also, my last post covered how to use the web developer plugin to assist with audits. Don’t want older pages sitting on the web for anyone to find.
The app itself is a web browser. Swipe vertically to scroll the page to see categories related to your topic Quick Answer boxes answer a query leveraging Blekko's Dynamic Inference Graph. When you click a result link, the page will open within the...
To do a simple evaluation, look at visits, transactions, and behavior in your web analytics. A new, second dynamic ad type is called Dynamic Search Ads and this matches up relevant searches with ads generated directly from your website.goals:
The irony that Google itself scrape the web was not lost on many. Penguin then came along and cleaned up web spam and tried to put an end to black hat practices. Page, quality and local rank changes In its pursuit to include multiple ad formats...
The GDN is populated by users browsing the web randomly and carelessly. You may neg "free" from search (you should, in fact), but it's more than OK to have a "free" word in a mp3 player review page. Search ads are made specifically for targeted...
It’s important before you throw the site to the web that you make sure that you have identified what pages shouldn't be crawled. Make sure that your analytical tracking code is placed back in the page source before the site goes live.
We're in a good position with Android and Google Play, In time, if we do our jobs right, the experience will be very similar on apps or on the web. He went on to speak of innovation in mobile and reiterated that people want the same information on...
Along with visitors to certain web pages or sections of a site, advertisers can target visitor segment by source, for example, all visitors from YouTube or other referral source. In the future world of Google AdWords, ads will contain dynamic...
My overall perception of the Penguin update was that it was designed primarily to attack unnatural link practices and web spamming techniques, as well as a host of less focused topics such as AdSense usage and internal linking queues.
With mobile web use dramatically on the rise, marketers can no longer ignore the impact. Consolidate or eliminate scripts, resize and save mobile-optimized images, leverage image sprites to enable caching one image versus many, use CSS in place of...
In the case of creating links between web documents, if you find your writing does not have an immediately obvious place to include that link, then you should consider rewording your copy to make it more obvious that you are referring to another...
Reviewing query reports and web analytics is a must when you are trying to maintain accuracy. Check out the keywords, ads, and the corresponding landing page to see if they correlate. Similar to this is the estimated top of page bids – which...
People don’t read on the web. There are many elements of a landing page that can be tested such as the use of a demo, multiple pages linked by tabs, number and length of bullet points, approaches to copy (salesy, helpful, long, short, etc.dynamic...
The evidence he has compiled, including years of screenshots and web history should cause everyone from the average Internet user to the U.S. Complete immunity for search engines, webhosts and others who self-censor, an obvious damper on innovation...
Every tweet [is] a dynamic piece of media, and we believe that everyone should be able to view and interact with tweets on the web in the same ways you would from any Twitter client," wrote Twitter employee Brian Ellin.
