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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    You have to create dynamic web experiences that quickly encourage customers to convert. By creating a dynamic web experience through personalized content, you can quickly move customers to conversion, which can dramatically shorten the sales cycle.

  2. Top Online Retailers Lag in Mobile Experience [Study]

    Of those sites examined, only one out of 100 employed responsive web design (Carters.com), while others with a mobile experience had a dedicated mobile site. Consider using Responsive Web Design (RWD), the mobile configuration recommended by Google.

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  4. How and When to Use 301 Redirects vs. Canonical

    Web page redirection can seem like a bit of a minefield. Maybe you don't have FTP access, or perhaps your web designers have told you it isn't possible. There are often situations where you may have a number of web pages with either very similar or...

  5. Marketing Automation & Search – 3 Strategies for Mutual Success

    Rewriting an article three different ways and posting in three different locations (internal blog, external byline article, and web page) For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart...

  6. The Synergy & Benefits of Optimizing Content as You Write

    Build page-level, and competitive web SEO intelligence within the CMS experience. Bad meta tags, keyword and dynamic URL issues, customization, and the inability to optimize at page level have caused huge headaches for search marketers.