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  1. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    More than 50 percent of Facebook users and 80 percent of Twitter users expect a response to a customer service inquiry in a day or less (Source: Consumer Views of Live Help Online 2012, A Global Perspective, Oracle)

  2. Social Media Mastery: Wisdom from the Leaders of Coca-Cola

    This is not at all unique to Coke, but certainly sets the stage for understanding how the company views and segments its overall marketing. Tripodi points to the estimation of Coca-Cola creating video content that generated 26 million YouTube views...

  3. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Highlight popular articles (e.g.most views, likes, tweets, etc.and latest comments in the sidebar to lure participation in articles that have significant or recent activity. Leverage the sidebar to expose dynamic content (social testimonies) from...

  4. Human-flesh Search Engines Unearth Dark Side of Online Community

    Later, after expressing a liberal view towards the Chinese situation in Tibet, web users dug more deeply into her online identity, discovered that post and equated her political views with the 'inhuman' emotions expressed in her post and called...

  5. UK Election 2010: What's So Bad About a Hung Parliament?

    The most popular Labour video with 87,290 views is Eddie Izzard - Brilliant Britain. But right behind that with 108,239 views is David Cameron: What it takes to change a country. And the channel views on LibDem's channel on YouTube jumped from 109...

  6. Google Looks at New Frontiers in Display Advertising Measurement

    This could give them an immediate, quantifiable view into the reactions and views of its potential consumers, and measure the viral effect of the ad over time. He added, "Soon, measurement will become truly dynamic and will feed into the planning...