Despite the shrinking number of plain old web pages showing in SERPs, this is still where the action is. Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic...
For example, if your company uses outreach to build links toward product pages, your outreach team needs to know this because the types of sites it will target and how each member will pitch them differs drastically depending on the desired outcome.
BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in the Travelocity study were associated with driving 10X more traffic on those pages and a five position hike in organic...
Follow the best practice for your users, as Google can handle dynamic serving, mobile sites as well. Branigan said that if you have a significant percentage of traffic from mobile devices, if you have high bounce rates from mobile-referred traffic...
Don’t want older pages sitting on the web for anyone to find. They aren’t using complex CMS packages, or even dynamic pages. A number of pages indexed were older versions of current pages. Don’t want multiple pages competing in search (which these...
Landing pages to match up with dynamic content. For example, you can’t have dynamic product ads landing on category pages. For example, if reviews are an area to expand, this will involve identifying review sites, asking customers for reviews, and...
LinkedIn redesigns company pages Google’s pursuit for relevancy really kick started the year as Google Search Plus Your World launched to solve issues regarding trust and authority of content by adding people, pages, and profiles that are all also...
I bet most of those pages are content farm sites trying to make money through AdSense. On the flip side, there are sites dying every day and existing sites recycling old pages every day. In the GDN, however, because the matching is broad, the...
It’s important before you throw the site to the web that you make sure that you have identified what pages shouldn't be crawled. Are there new parts of the site that shouldn’t be seen by search engines, login pages, etc.
Using tools such as Webconfs Similar Copy tool and Copyscape we found several site pages with either a large percentage of cross domain scraped duplication down to exact content snippets in copy originated by other sites.
Article spinning is a technique designed to fool Googlebot into thinking that hundreds of pages are linking to a particular website - however every page published is machine written junk or pure gibberish.
For the purposes of this research, search engines are defined as the big 5 web searches – Google web search, Yahoo web search, Bing web search, AOL web search, and Ask web search – while news site search includes the six largest news sites based...
Led by CEO and co-founder Raj de Datta, the company developed a web relevance engine (WRE) that analyzes over a billion each of customer interactions and web pages daily to drive their tool suite. BloomSocial dynamically creates experience pages...
The very nature of dynamic sites and their compartmentalized page areas should work well with the search crawlers. As Cutts outlined in the launch of Webmaster Tools back in August 2006 - WMT allows sites to discover crawl errors, set the redirect...
If you have a large site, Google will almost never index your entire site: they have a percentage cap of the number of your pages that they will keep in the index. Now, discussing how much of the site they decide to index and upon which pages they...
Summary: Micro-format’s are becoming very important elements in standard best practices for Web pages, allowing you to more clearly define page elements with these tags. Important Mobile Stat #4: According to a Google 2010 mobile study, 79% of...
Blog/News Page: Get users to follow you socially, click-through to articles, click-through to author pages, and share or rate content. SMO can be applied to blogging, microblogging (social status updates), product pages, email, and more.
have announced they will work together in a combined effort to create standardized tags to better search and index structured markup data on Web pages. Many site owners have implemented extended data markup on their Web pages.
Alternative Ways to Find Sites for Link Building by Justilien Gaspard Google: Empty Pages Are Duplicate Content Issues - Search Engine Roundtable Google is working hard to push Hotpot as a competitor to FourSquare and other location based social...
Pages: Web documents in the form of whatever language -- xHTML, PHP, ASP, etc.and either static or dynamic (or a combination). Consider breaking down your SEO audits into the following framework, which offers a conceptual model for breaking down...
