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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    You have to create dynamic web experiences that quickly encourage customers to convert. By creating a dynamic web experience through personalized content, you can quickly move customers to conversion, which can dramatically shorten the sales cycle.

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages. BT: I would say focus on making their sites device friendly (responsive design), bring more synergies with the top 3 inbound channels like SEO, Social Media and Email, and...

  3. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Its predictive search uses data collected daily from "150 million web pages and more than a billion consumer interactions" in order to make suggestions for products after only a couple characters are typed into a search bar.

  4. Rise of the New School SEO Professional

    Despite the shrinking number of plain old web pages showing in SERPs, this is still where the action is. Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic...

  5. The Synergy & Benefits of Optimizing Content as You Write

    BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in the Travelocity study were associated with driving 10X more traffic on those pages and a five position hike in organic...

  6. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Don’t want older pages sitting on the web for anyone to find. They aren’t using complex CMS packages, or even dynamic pages. A number of pages indexed were older versions of current pages. Don’t want multiple pages competing in search (which these...