Shopping Cart Dynamic Pages: Depending on your ecommerce cart platform, you may see pages that are similar to the absolute/true product pages, but these pages (i.e.browse/, sort=, mode=, etc.are used for product sorting or comparing.
Despite the shrinking number of plain old web pages showing in SERPs, this is still where the action is. Mobile optimization: Going hand in hand with local, optimized mobile landing pages are no longer optional.
A structured citation is a mention of your business' NAP (business name, address, phone number) on an IYP (Internet Yellow Pages) or directory website (e.g. For a video tutorial on merging your Business and Local pages, check out Matthew Hunt's...
For example, if your company uses outreach to build links toward product pages, your outreach team needs to know this because the types of sites it will target and how each member will pitch them differs drastically depending on the desired outcome.
The online toy retailer boosted search engine traffic and conversions on product pages that were optimized with search data. BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in...
A list of pages, or a site map. Local intent keywords are mostly mobile, so you need mobile landing pages for these queries.percent of "bars" (places that serve drinks) keywords come from mobile devices.
A paid ad gives advertiser full control over messaging, promotions, and driving to specific content landing pages," Raehsler said. When you're running silly, generic ads, it's no surprise that your results aren't stellar," Mackey said, pointing out...
We recommend advertisers rotate creative every 2 to 3 days.the pressure and reward for brands that create relevant content on their pages [just] went up. Following (pages you follow) More screen real estate and more dynamic ads could spell...
Periodically check all your URLs to make sure the pages are still live. Month 3 on the job: set up bidding on competitor terms with dynamic keyword insertion on – in a highly brand-protective finance niche.
Visitors who land on an internal site page have no idea where they are on the site if the website doesn’t use of breadcrumb navigation, the URL structure has no folder structure, pages are located directly off the root or dynamic in naming...
The daily budget cap could be limiting you; perhaps the settings are targeting computers as well as mobile devices and tablets, which don’t convert as well with traditional landing pages and thus could be wasting money.
These assets become powerful landing pages that should also be used to advance to the next two phases. Landing pages, content, and conversion reports will reveal how effectively the website is meeting the needs of your customers, and closing the deal.
They aren’t using complex CMS packages, or even dynamic pages. A number of pages indexed were older versions of current pages. Important pages on the site contained hero elements based in QuickTime (the core visual that visitors will see when...
Landing pages to match up with dynamic content. For example, you can’t have dynamic product ads landing on category pages. A new, second dynamic ad type is called Dynamic Search Ads and this matches up relevant searches with ads generated directly...
Google’s pursuit for relevancy really kick started the year as Google Search Plus Your World launched to solve issues regarding trust and authority of content by adding people, pages, and profiles that are all also fully integrated in search results.
In this episode of SEW Weekly, Gary Fearnall, Director of Marketing Solutions for Canada, joined co-hosts Thom Craver and Miranda Miller to talk social advertising and Company Pages. Over 2.6 million businesses have LinkedIn Company Pages, which...
They serve as votes of relevancy from every page of your site back to your most important pages. In order to consolidate link metrics across multiple product pages that feature the same type of products, it's useful that your CMS system support the...
In the GDN, however, because the matching is broad, the California ad will get matched to general "power of attorney" or even "california attorney" pages, and thus, a very targeted search ad becomes far less relevant in broad-matched content.
It’s short money and can help your infographic get some additional traction in the blogosphere and a temporal listing in the blended search engine results pages. Including dynamic share counts gives you a means of measuring engagement and shares...
You should never delete any pages, these should be permanently redirected to the most relevant launching page. Additionally, any conversion pages should have the appropriate conversion tracking code appended.
