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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    These campaigns offer a really relevant journey for consumers by matching Web pages to relevant search queries and creating a tailored advert. If you have a fast turnover, dynamic search ads are great at covering all of the inventory on your site.

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. One takeaway Pease noted is that Google recently launched "Dynamic Sitelinks" worldwide. She also gave some pointers on different ways...

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Several approaches exist to implementing fallback pages. Building progressive enhancement sites or fallback pages increases initial build time and expense and adds ongoing maintenance workload. Furthermore, users may never see the fallback pages or...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Cookie Value (can be customized based on pages visited or time on site) Dynamic website personalization (DWP) is the ability to dynamically change the content, messaging, and offers displayed to a select visitor based on a set criteria.

  5. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Count" can be used for counting the number of keywords, pages, geographic locations, or campaigns. See more dynamic Calculated Field tutorials here. We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital...

  6. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. This works similarly to authorship but is tied to Google+ pages as opposed...

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Advanced technology platforms can drive dynamic ad...