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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Cookie Value (can be customized based on pages visited or time on site) Dynamic website personalization (DWP) is the ability to dynamically change the content, messaging, and offers displayed to a select visitor based on a set criteria.

  2. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Count" can be used for counting the number of keywords, pages, geographic locations, or campaigns. See more dynamic Calculated Field tutorials here. We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital...

  3. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. This works similarly to authorship but is tied to Google+ pages as opposed...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Advanced technology platforms can drive dynamic ad...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages. AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and...

  6. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Create Killer Landing Pages Additionally, less than 50 percent of small business landing pages have conversion tracking installed. PPC advertising is a dynamic, constantly evolving space; if you're sitting still while you're competitors optimize...