Their use of dynamic keyword insertion has given us classics such as: This week the office was buzzing about eBay’s study on the effectiveness of PPC for their business. The story in the Harvard Business Review was titled, "Did eBay Just Prove That...
When you're running silly, generic ads, it's no surprise that your results aren't stellar," Mackey said, pointing out eBay's famed over-use of dynamic keyword insertion. An eBay study on the effectiveness of paid search advertising claims that...
Month 3 on the job: set up bidding on competitor terms with dynamic keyword insertion on – in a highly brand-protective finance niche. With so many details to consider, like match types, dynamic keyword insertion, spelling, and other factors, it’s...
Testing dynamic keyword insertion (DKI) to help improve CTRs. Every so often, after having worked on an account for several months (or years) with successful results, there can be a plateauing or declining period.
If you were to run one on the ad about, for example, you could test removing the dynamic keyword insertion (DKI) from the headline and using the call-to-action “Click to Try it”. When it comes to creative testing, the two main areas where people...
Up to this point, advertisers used dynamic keyword insertion to get that customized/automated effect. Dynamically generated ads have the same risk as ads using dynamic keyword insertion. Often advertisers who see a dip in performance overlook the...
One of these policies refers to the use of dynamic keyword insertion (DKI) in paid search ads. Ads using keyword insertion must be grammatically and logically correct, and result in meaningful ad text for the user.
For your competitor-based campaigns and ad groups make sure to stay away from dynamic keyword insertion as you may end up with a few cease and desist letters in your mailbox. While some SEM account managers may frown on this, this tactic can work...
DKI (dynamic keyword insertion) is an advanced tactics that automatically inserts the keyword into the ad. Since searchers are seeing your ad at the exact moment they express interest (by keyword search), urgency is a powerful concept to utilize...
Dynamic keyword insertion (DKI) can be your best friend, so use it when appropriate but don’t abuse it. A wise man named Bryan Eisenberg once said that successful companies run at least 30 tests a month (granted this includes landing pages too).
If you use this kind of dynamic keyword insertion, you run the risk of serving less than perfect-looking ads with lower case titles and odd grammar unless all of your keywords are capitalized and spelled correctly in your account.
Reviewing dynamic insertion parameters Consider spending time on campaigns already live on adCenter, too, as there may be keyword variations searched for on Yahoo than never had searches on Bing, and aren’t currently in your adCenter account.
Using appropriate capitalization – including use of the automatic capitalization "param2" device in the dynamic keyword insertion tool provided by Microsoft – is helpful. As we hit the beginning of September, eager Halloween fans are already...
Step 6: Use Dynamic Keyword Insertion Dynamic keyword insertion (DKI) is a feature that automatically inserts your bidded keyphrase into your ad text. A common rule of thumb is 10-15 keyword phrases per ad group.
Both AdWords and adCenter have the capability for dynamic keyword insertion (DKI), though there is an important difference in how each platform treats capitalization. Further, MSN differs from Yahoo and Google in that negative keywords always work...
In the past, we've seen abuse of dynamic keyword insertion trying to get around the "excessive capitalization" editorial policy. The conference offers sessions on topics including search engine optimization (SEO), keyword analysis, link building...
You can also leverage dynamic keyword insertion in ads to help increase the relevance of the ad to that user's query. One tip to dynamic keyword insertion which people forget. But beware, dynamic keyword insertion really only works well when others...
They offer "dynamic number insertion," which will display the phone number for the campaign and phrase the visitor came from. You can track down to the keyword level with an unlimited amount of phone numbers.
Dynamic Keyword Insertion (Warning: Advanced Topic): DKI is an advanced method that allows you to dynamically insert a keyword from your ad group into your ad copy, if triggered from a search query. This can also help make your headline stick out...
They offer "dynamic number insertion," which will display the phone number for the campaign and phrase the visitor came from. You can track down to the keyword level with an unlimited amount of phone numbers.
