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  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    You’ll also find your performance data in the new “Product groups” tab and “Dimensions” tab, instead of the “Auto targets” tab. Use product groups, not product targets, to organize your campaigns: Instead of manually creating and managing product...

  2. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Marin Software data released today suggests that online shopping was up in response to the cold, but that there was plenty of missed opportunity for advertisers. In order to help brands stay relevant to their audience and become a solution in their...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    You can increase online conversions with real-time recommendations based on rich web behavioral data. Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent...

  4. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers organize and understand data. You must know how to use these two essentials in order to get a different perspective on your marketing data...

  5. How to Dominate the Entire First Page of Google

    Dominating the first page of Google requires an understanding of the various data types Google displays and how to take advantage. Dynamic search ad extensions Your online reputation can impact virtually every aspect of your digital marketing...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and...