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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc. One takeaway Pease noted is that Google recently launched "Dynamic Sitelinks" worldwide.

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    The downside is that the crucial content or key product data may not be visible to search engines, which often will not parse the JavaScript. Hyperlinks, which include URL fragments, are used to load the requested product data at the time of user...

  4. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    You’ll also find your performance data in the new “Product groups” tab and “Dimensions” tab, instead of the “Auto targets” tab. Use product groups, not product targets, to organize your campaigns: Instead of manually creating and managing product...

  5. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Marin Software data released today suggests that online shopping was up in response to the cold, but that there was plenty of missed opportunity for advertisers. In order to help brands stay relevant to their audience and become a solution in their...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    You can increase online conversions with real-time recommendations based on rich web behavioral data. Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent...

  7. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers organize and understand data. You must know how to use these two essentials in order to get a different perspective on your marketing data...

  8. How to Dominate the Entire First Page of Google

    Dominating the first page of Google requires an understanding of the various data types Google displays and how to take advantage. Dynamic search ad extensions Your online reputation can impact virtually every aspect of your digital marketing...