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  1. Bing Adds Auction Insights to Web Interface

    Auction Insights data becomes available when a marketer's campaign, ad group, or keyword of interest has met a minimum threshold of activity. Insights from ad auctions will empower you to make smarter decisions and stay competitive in the dynamic...

  2. The best way to manage individual CPPI, from Deutsche AWM

    When something goes wrong - if there is a systems outage, or an organisation makes an error with a policy such as losing an application, inputting a wrong amount or omitting to apply a factor, for example - the tool can automatically go back and...

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    One of the most valuable, low-hanging fruit data collection strategies you can implement with marketing automation is creating lists and campaigns based on user behavior. There are tons of tools out there for gathering data and guiding our...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc. One takeaway Pease noted is that Google recently launched "Dynamic Sitelinks" worldwide.

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    The downside is that the crucial content or key product data may not be visible to search engines, which often will not parse the JavaScript. Hyperlinks, which include URL fragments, are used to load the requested product data at the time of user...

  7. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    You’ll also find your performance data in the new “Product groups” tab and “Dimensions” tab, instead of the “Auto targets” tab. Use product groups, not product targets, to organize your campaigns: Instead of manually creating and managing product...