SEO News

Dynamic Creative Optimization

  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  2. 3 Keys to Activating an Audience with Smarter Content

    Analysis of the actual audience size and composition provides tremendous measurement and optimization opportunities. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's dynamic and...

  3. Crossing the Digital Divide: The Leap From Search to Display - SES San Francisco

    Only click optimization with session cookies won't be effective anymore Great optimization algorithm Creative leads the charge in DSPs. You need to continually optimize on the creative as this will be your main driver of success

  4. Split Traffic, Raise Conversion Rates, Repeat, Multiply

    Site optimization is the science (and art) of tweaking the pages of your site to increase conversions. Although it's one of the most under-appreciated disciplines of Web marketing, site optimization doesn't land on the priority list of most companies.