SEO News

Dynamic Allocation

  1. Kenshoo Scales Up With Experian Hitwise, Demandware/NetSuite Deals, New Kenshoo CCO Offering

    With its new offer, the company touts a 40% ROI boost over regular campaigns through real-time advertising and better budget allocation. The double agreement aims at providing clients with the possibility to "automatically create and manage real...

  2. Yahoo Confirms Icahn Proxy Fight

    Prior to the acquisition of Warburg Pincus Asset Management ("WPAM") by Credit Suisse Asset Management in July 1999, he was co-Chief Investment Officer, Director of Research, Chairman of the Global Asset Allocation Committee, and a member of the...

  3. Highlights from the SEW Blog: April 21-25, 2008

    Coremetrics Announces Advanced Attribution ManagementNow you can associate the revenue with the last click, the first click, average it across all clicks, or setup a custom allocation across the various clicks.