We've covered study after study showing that viewers -- especially young viewers -- are no longer tuning into their favorite TV shows at a set time; instead, they're increasingly using DVRs, online video and even mobile devices to watch content...
Indeed, traditional advertising is becoming less effective as DVRs and ad-blocking browser plug-ins become prolific. As consumers and audiences shift toward non-traditional channels in their quest for content, online gaming via social media...
Mix in the ever-increasing popularity of DVRs and you have the perfect storm of reasons to avoid paying for Hulu. Hulu has made no secret of their plan to rot your brain. But apparently the motivation behind it is so that you'll unwittingly shell...
With the onset of DVRs and concerns over the slowing ad click rates, companies like Digitalsmiths stand to benefit from providing ads that don't interrupt the user experience. If you've been wondering how online video can be adequately searched or...
Ask example: I searched for “DVRs” and appreciated the mix of commercial and non-commercial organic results. We think that they ought to be helping their customers even more actively. Right now, it's mostly up to the advertisers and their SEM...
Microsoft is adding to its pile of patents with one for an ad serving method for DVRs. How this will work should be interesting as most DVR users take advantage of the speed through the ads ability. Daily Tech details the patent filing with...
