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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    They DVR their favorite programs and fast-forward through the commercials; or, they simply download the shows they want to see from pay-per-view, Netflix, Apple TV and other digital mediums. They probably know the title song from "Oklahoma!

  2. Twitter DM Insecurity, SEO Tips, Latest on Google, Yahoo & Bing - Search Week in Review for Oct. 9, 2010

    More information has been coming out about Google's big attempt to combine search, cable, broadcast television, the Internet, DVR, music, and apps. It's quite easy to use the Twitter API to access your personal information and obtain all the DMs...

  3. Social Media Madness - The Final Four

    Avoids the Tivo/DVR issue. We started our own Big Dance with 16, but now the Final Four is starting to come into focus, thanks to all of you who have voted for your favorite social media sites. Based on the predictions for the winner of Social...

  4. Social Media Madness -- The Sweet 16, Part 2

    Avoids the Tivo/DVR issue. Is it Facebook? Twitter? Or is it a "Cinderella Player" like Livemocha? We're down to the Sweet 16. Last time, we discussed Region 1. This week, we'll review the Region 1 winners and losers and preview this week's Region...

  5. 20% of Primetime Television Now Watched Online

    In other words, more people are turning to online to watch TV than just catch a part of a show they missed or simply replay a scene they found funny.of those surveyed first watch a show on TV, then catch another episode online.of those surveyed...

  6. Cable Firms Collaborate to Compete with Google

    On-demand and DVR technology also hinders cable's ability to perform in the ad game. Executives from the six major cable companies have been gathering at monthly meetings in an attempt to offer national advertisers innovative methods of reaching...