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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    For instance, most ecommerce sites that offer order shipping typically provide a simple shipping selection UI that presents the choices, and mentions the typical duration of each choice, such as: With the flood of ill-trained people claiming to be...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Session Duration to find out if some types of people spend longer on your website. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Average visit duration was half of the site average. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance.

  4. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    When reviewing your traffic sources report, keep in mind that it is a mix of quantity and quality (i.e.don’t just look at where you're getting the most views, also look at the average view duration column to find which sources are providing you...