During the last two years, it has worked with names like Walgreens, Pepsi, Dunkin' Donuts, Whole Foods, and Radio Shack. Nine months ago, ClickZ learned Foursquare was selling custom badges to brands on its platform starting at $75,000.
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A person who lists Apple, Zappos, Audi, Lacoste, and Guinness is much different than someone who lists Honda, Applebee's, Dunkin' Donuts, Wrangler, and AOL. Long before the advent of social media, people have defined themselves by the brands they...
One attendee wondered what might happen if Dunkin' Donuts linked to the I Hate Starbucks site. These tools not only help marketers discover what is being said about their companies and brands, they also allow them to use that insight to drive new...
