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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords? is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate...

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The search results were a mix of "educational" destinations – woodworking forums, a YouTube video, Dummies.com, and About.com. The benefits of getting your content in front of someone looking for a product or service in your vertical, as opposed to...

  3. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    It’s based on our 30-minutes-a-month AdWords optimization best practices as described in the 3rd edition of "Google AdWords For Dummies". In Holland, one suburb’s consumption patterns utterly baffled the officials.

  4. Is Google Ageist, Or Do The Kids Think They Know More Than Their Parents?

    Why not just call it Tech For Dummies? I realize that some of the information Google is offering at TeachParentsTech provides invaluable simple instructions to bring people up to speed on online things many take for granted, but their presentation...

  5. Fishing for SEO

    Sometimes it gets lost in an agency because of a misguided perception that "best practices" -- the stripped down, barebones "SEO for Dummies" basics of the service -- are all you need. Never before or since has so much wisdom been packed into such...

  6. Standards? We Don't Need No Stinkin' Standards!

    It's no surprise to me when a prospective client is current on SEO trends, or has at least read "SEO for Dummies. As Chris Boggs points out in his article, "SEO Standards Signal the Maturing of Our Industry," the discussion affects both industry...

  7. Read Any Good SEO Books Lately? Try These

    SEO For Dummies Of course, no subject is complete without the "Dummies" edition. If you're brand new to search and need a place to get started, then "Search Engine Optimization for Dummies" is the place to start.