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  1. Ten Tips to the Top of Google

    When I hired my first employee at my agency in 2002, the first thing I did was have them read the excellent "Marketing for Dummies" book, that lays out some basic principles.they have a great marketing cheat sheet for reference)

  2. Writing Search Ads in Context

    The winner gets an autographed copy of “Google AdWords For Dummies”. He goes upstairs, puts on one of the ties, and comes back down to show his mother. She looks him up and down, then says, “What’s the matter, you didn’t like the other tie?

  3. Search Week in Review for March 19, 2011

    Account Bingification for Dummies - How to Convert your Google Adwords PPC Account to Microsoft Adcenter. Here's a recap of this week's columns and news stories for the week of March 13 to 19, as reported by Search Engine Watch, as well as search...

  4. Search Week in Review for Dec. 18, 2010

    Why not just call it Tech For Dummies? Search Engine Optimization Search is Search, Social is Social: Treat Them Separate by Frank Watson SEOs should keep doing the normal things to improve rankings in the SERPs.

  5. Search Week in Review For Nov. 6, 2010

    Blekko for Dummies - Bruce Clay Here's a roundup of this week's columns and news stories for the week of Nov.to 5, as reported by Search Engine Watch, as well as search news and tips from around the web.

  6. Search Engine Strategies Chicago 2009: Attendee Feedback

    One person was excited to be able to have lunch with Bruce Clay, author of Search Engine Optimization All-in-One Desk Reference For Dummies. One of the thing we started doing earlier this year was to hand over the microphone to SES attendees to get...

  7. Fishing for SEO

    Sometimes it gets lost in an agency because of a misguided perception that "best practices" -- the stripped down, barebones "SEO for Dummies" basics of the service -- are all you need. Never before or since has so much wisdom been packed into such...

  8. Standards? We Don't Need No Stinkin' Standards!

    It's no surprise to me when a prospective client is current on SEO trends, or has at least read "SEO for Dummies. As Chris Boggs points out in his article, "SEO Standards Signal the Maturing of Our Industry," the discussion affects both industry...

  9. Read Any Good SEO Books Lately? Try These

    SEO For Dummies Of course, no subject is complete without the "Dummies" edition. If you're brand new to search and need a place to get started, then "Search Engine Optimization for Dummies" is the place to start.

  10. Google PageRank: Simplified

    PageRank Theory for Dummies It may be the single most divisive element in the search optimization game. Mention it in a room full of SEOs (define) and you'll likely be treated to a mixture of groans and hurrahs.

  11. Yahoo Slacker Aims For The Student Searcher

    Notes and Dummies Books, for the student who can't be bothered to actually read source material. Yahoo is embarking on a new product designed to attract students to its service, Yahoo Slacker. Announcing Yahoo!