Dr Janice Duffy, a former senior South Australian Health Department researcher, told the newspaper she had contacted Google to remove the listings - there are five listings at Ripoff Report - but that the company refused.
Because it is persuasion, advertising is viewed in a questionable way by a lot of people," said Margaret Duffy, a former ad executive now teaching at the University of Missouri School of Journalism and helping to set up the Institute.
Scott Duffy, Virgin Charter CEO, said his search engine combines three of the best ideas on the Internet: local search user and seller reviews (eBay); Priceline's auction; and the "simplicity of Expedia.