Peel back the curtain and you will find a big world of networks, DSPs, and remarketing services – all of them offering their own special sauce of algorithms, self-service platforms and generally raising the bar for the entire industry.
Facebook has begun partnering with several ad exchanges and DSPs recently, allowing them to target ads based on their own data on Facebook's website. Facebook's potentially sprawling ad network is emerging slowly but surely.
When working directly with networks or through DSPs, display can be purchased and served to promote messaging and reach new users. Each marketing channel can play multiple roles throughout the customer acquisition process.
Facebook also piqued interest in its alleged ad network ambitions when news of partnerships with several DSPs broke last week. The beginnings of the long-awaited Facebook ad network could be here. Facebook ads have began running on Zynga.com.
If DSPs look, feel and act like a search campaign, it just makes sense to leverage your search team’s unique skills to manage your DSP campaigns in order to maximize performance. What is evident are the similarities between DSPs and SEM which...
He thinks Google's upgrade of the AdWords buying system is a shot across the bows of DSPs. This is Google saying, 'We know display is going toward DSPs, but GDN is here to stay - and this is why it's better than those other guys.
This works through auction and RTB-based exchanges leveraged by DSPs. The rise of DSPs (demand-side platforms) and RTB (real-time bidding) have helped fuel this display growth. DSPs provide a single interface to manage search and display that...
However, you'll soon find that the display opportunity is infinitely larger if you work with DSPs who connect to all of the sources of traffic (rather than just the Google Display Network) and who provide you with more flexible data management...
Demand side platforms (DSPs) and the effectiveness of real-time bidding (RTB) allows you to manage display in a way similar to search. DSPs allow improved performance and ROI for an online display campaign by providing a single interface to manage...
Previously DSPs concentrated on biddable display inventory only, which only accounts for 20-30% of display activity. This week, SearchIgnite have enhanced their DSP to change all that, allowing marketers to manage, optimize and attribute more...
DSPs are media buying tools that help buyers aggregate, bid on, and optimize digital inventory across ad exchanges and yield management platforms. What are DSPs? Creative leads the charge in DSPs. Analytics and media buying is converging - with...
It's not surprising that RTB and demand-side platforms (DSP) are getting a lot of attention this year -- as Google, Microsoft, and Yahoo have all committed to offer RTB, advertisers need to start getting organized, and DSPs are exactly what they...
