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Dsps

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  1. Google Improves GDN Targeting With Bizo Audience Segments

    While advertisers could control specific sites and placements, DSPs and direct to partner buys often provided superior targeting capabilities. As advertisers continue to require their digital marketing efforts accountable for results, the ability...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    The most important DSPs in Russia are DoubleClick and Soloway. One of the fastest growing trends currently in digital marketing is real-time bidding. Today, we are finding it much more effective than classic display media buying due to the fact...

  3. SearchIgnite DSP Makes Display Advertising More Like Paid Search

    Previously DSPs concentrated on biddable display inventory only, which only accounts for 20-30% of display activity. This week, SearchIgnite have enhanced their DSP to change all that, allowing marketers to manage, optimize and attribute more...

  4. Crossing the Digital Divide: The Leap From Search to Display - SES San Francisco

    DSPs are media buying tools that help buyers aggregate, bid on, and optimize digital inventory across ad exchanges and yield management platforms. What are DSPs? Creative leads the charge in DSPs. Analytics and media buying is converging - with...