Maybe they tried some large buys from a demand side platform (DSP) and didn’t see the best ROI? Or maybe they signed on with a self-service DSP only to find the platform was confusing and lacking in features?
Ad networks and DSP’s that have the capabilities of serving your video advertising often will also offer you the opportunity to retarget users who have viewed your advertisement. But what about all of the other potential customers that are visiting...
Facebook plans to open its site up to a large pool of data for display ad targeting, allowing advertisers to target users based on data from the DSP partners. Advertisers will target people through the DSP partners, and if Facebook finds a cookie...
The list of Facebook approved DSP (demand side platform) partners currently includes Triggit, Turn, DataXu, MediaMath, AppNexus, TheTradeDesk, and AdRoll. Facebook is testing and will soon launch a service that allows marketers to retarget users...
Choosing to purchase display through an ad exchange or DSP is a safe and smart investment in your display advertising offerings both now, and in the future. So, should search agencies ignore the noise or listen more closely?
If DSPs look, feel and act like a search campaign, it just makes sense to leverage your search team’s unique skills to manage your DSP campaigns in order to maximize performance. With this evolution, we need to consider which role is best suited...
Traditional display advertisers have shied away from GDN because it's a lot more work than using a DSP, Morrison says. The new AdWords interface, which will roll out gradually over the next few weeks, will include a new Display Network Tab that...
The latest marketing technology platform on the block, IgnitionOne is a user behavior analytics platform meshed with a DSP that can monitor individual users in real-time and target offers to them instantaneously, at the click of a button.
The third circle, the IgnitionOne platform, is the complete integration of SearchIgnite's paid search, DSP, lead scoring and attribution platform with Netmining's real-time onsite optimization platform into a single user interface.
Purchasing Display Media via DSP's and utilizing RTB can be similar to paid search from a tactical point of view: A DSP is a technology that allows marketers/agencies (the demand side) to have more control and over their display media plans by...
RTB, DSP, ATD, WTF: Finding Quality in a Sea of Solutions" -- Jay Sears will moderate a discussion with demand side platform leaders about the role demand side platforms play in the digital media supply chain.
SearchIgnite DSP Makes Display Advertising More Like Paid Search Billed as an industry first, but sure to cause consternation amongst other agencies who offer similar services, Marin Software has partnered with Criteo, a world leader in...
Agencies Nearly Triple Spending on Google's DSP - ClickZ Here's a recap of this week's columns and news stories for the week of Feb.to 26, as reported by Search Engine Watch, as well as search news and tips from around the web.
That is where the DSP comes in. Depending on who you ask, conversion rates on websites hover around 2 or 3 percent. That leaves at least 97 percent of site visitors with unfinished business potential.
Tip for 2011: Ensure that you look beyond just standard DSP integration to track and optimize all display buys, including inventory on exchanges, ad networks, and direct sites. This has mainly been due to the fact that it is an auction-based...
Adotas, calling the TechCrunch claims baseless, said Publicis' Vivaki "buys through the DoubleClick Ad Exchange as well as the RMX -- a good DSP or trading desk will have access to all the major exchanges.
This week, SearchIgnite have enhanced their DSP to change all that, allowing marketers to manage, optimize and attribute more digital media than ever before from a single platform. Most companies manage their display advertising and search...
How do I use a DSP? They managed to achieve 4.5x their objective with DSP. Good morning party animals. It's Day 2 here at SES San Francisco, and if Day 1 is anything to go by, Day 2 is going to be a blinder.
It's not surprising that RTB and demand-side platforms (DSP) are getting a lot of attention this year -- as Google, Microsoft, and Yahoo have all committed to offer RTB, advertisers need to start getting organized, and DSPs are exactly what they...
Then, I'd jog back to IAB's 1-Day Forum at attend RTB, DSP, WTF: Is Everyone a Media Trader? On Monday, I recommended that you wear your cross training shoes to Connected Marketing Week, which will be held from August 16 to 20, 2010.
