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  1. Google Shopping: Why PLAs Aren't So Bad for Merchants

    When selecting an ad extension, you can choose to use an existing client ID from the dropdown menu, or create a new extension. Google Shopping’s recent evolution has brought quite a bit of flack on the comparison shopping engine.

  2. Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

    From the Report: dropdown, choose Publisher Performance. Toward the bottom of the screen you'll see a drop-down menu labeled Network Distribution. You can look at this statement in one of two ways: either you're losing money because the traffic isn...

  3. Building it Better -- Small Business Site Architecture

    I don't like dropdown or fly-out menus, it makes it somewhat difficult to get the cursor on the right spot and it clutters up pages. The Rusty Parrot Lodge & Spa in Jackson Hole, Wyoming, has themed their Web site in a way that un-clutters their...

  4. Creating PPC Campaigns: the 'Live or Die' Settings

    Choose "No" from the dropdown menu and click on the Submit button. One amusing comment criticized the column for being too basic. I resisted responding with "DUH! I'm planning on covering PPC advertising best practices from the ground up.

  5. Yahoo's SearchMonkey Launches Public Gallery

    Beginning today, the Search Gallery can be accessed by clicking the Customize dropdown menu from the search results page. Yahoo's SearchMonkey has launched the Yahoo Search Gallery, which displays applications built by third party websites for...

  6. New Search Patent Applications: June 27, 2006 - Searching Amongst Malicious Web Sites

    When you visit a site that you have previously been to before, your browser address bar will often show you pages on that site that you've seen, in a dropdown. The method in this filing involves a plugin to help a visitor find URLs of pages by...