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  1. Using Analytical Analysis to Help Improve Conversions

    While User Flow is a nifty visual for understand page progression and drop-off rates, Content Drilldown is an alternative data view for those a little more linearly inclined providing a table view for you to walk through top content pathways from...

  2. "Which Update?" Is the Wrong Question

    A drop in traffic tied to the Panda algorithm has to be related to content, right? Let’s say for example that you noticed a drop in your organic traffic starting in late September. Now you may be thinking, if Panda is about content and more...

  3. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Some B2B advertisers might find that their business doesn’t drop off at all, especially those that serve the retail industry such as banks, data suppliers, and security companies. For e-commerce advertisers, the holidays are the busiest time of...

  4. Drive Your Clicks In-Store With Local Inventory Ads

    It simplifies the purchase journey of users, which will always help minimize drop-offs. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store inventory feed, making these...

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Or, to drop the jargon for a moment, the one that makes the most money from that prospect. When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords?

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. If you stay below that threshold, you will probably not experience the negative drop.

  7. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Once you head into November, searches for Christmas-specific terms drop until summer again, potentially leaving you out in the cold. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive...

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. I recommend checking a good six to eight weeks prior to the drop in traffic. Click the Segmentation drop down, which should...

  9. Google Analytics Helps You Filter Spider and Bot Traffic

    If you enable the option to filter bots, you will very likely see a drop, possibly a significant drop, in traffic to your site, but your numbers will be more accurate for measuring. Ever wonder how much of your traffic was actual human visitors and...

  10. How to Create a Social Media Friendly Landing Page

    For mobile forms, check boxes and radio buttons work far better than drop down lists. Community managers can create great little posts that entice and pique the curiosity of friends and fans. We demonstrate every day that we can drive traffic from...