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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Once you head into November, searches for Christmas-specific terms drop until summer again, potentially leaving you out in the cold. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. I recommend checking a good six to eight weeks prior to the drop in traffic. Click the Segmentation drop down, which should...

  3. Google Analytics Helps You Filter Spider and Bot Traffic

    If you enable the option to filter bots, you will very likely see a drop, possibly a significant drop, in traffic to your site, but your numbers will be more accurate for measuring. Ever wonder how much of your traffic was actual human visitors and...

  4. How to Create a Social Media Friendly Landing Page

    For mobile forms, check boxes and radio buttons work far better than drop down lists. Community managers can create great little posts that entice and pique the curiosity of friends and fans. We demonstrate every day that we can drive traffic from...

  5. Top 10 Skills That Separate Real UX Designers from Wannabes

    For instance, cascading drop-down menus are a common site navigation method, but plenty of usability research proves that users typically perform quite poorly with them. UX design was largely unappreciated for many years, but the rash of recent...

  6. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    From the Overview page, you can change the little drop-down from Sessions to four additional on page metrics: You would have no idea whether you were reaching the target market you thought you were or if specific products or platforms brought in...