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  1. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. For mobile forms, check boxes and radio buttons work far better than drop down lists.

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you put the target circle to the front of the line before you start following, that will be the option at the top of your drop down circle list. If you go to the About section of their page, you can often get to the list of people following a...

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    She was adamant that social media done correctly will deliver results and recommended the following list of 11 free tools for measuring both ROI and social media success. By 2013, only 9 percent of marketers were using traditional ROI metrics, down...

  4. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    List this information on your website so visitors know when to order. Get those offers down in a plan and make sure everyone on the team knows what the offers are. In fact, in the past I've worked with retailers who have moved their drop-dead...