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  1. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    She was adamant that social media done correctly will deliver results and recommended the following list of 11 free tools for measuring both ROI and social media success. By 2013, only 9 percent of marketers were using traditional ROI metrics, down...

  2. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    List this information on your website so visitors know when to order. Get those offers down in a plan and make sure everyone on the team knows what the offers are. In fact, in the past I've worked with retailers who have moved their drop-dead...

  3. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    Now that you have your list of the highest converting keywords for your site, you want to determine where they rank. Once you have keyword rankings, you can pop that info to your spreadsheet along with your list of keywords, corresponding URLs, and...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    So as you're qualifying and prioritizing your list of topic ideas, estimated search demand should factor in. Prioritizing Your List Now that you have your list of assets, topic ideas, goals and data points, you'll want to prioritize which topics...