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  1. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    I had always taken a "tick box" approach to CRO. This will enable you to create content to alleviate those fears and break down the barriers in precisely the right place. They are broken down as to fit with the buying process, to make it easier to...

  2. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Type in a search such as [shark], and then a few pictures of sharks will drop down into the water and send the search box to the bottom, leaving the Google logo floating by itself. Via this page, you'll see Google's logo and search box in Chinese...

  3. How to Schedule Dayparting on Google AdWords

    Click Running all day in the Monday row to bring up the following dialog box: To turn the campaign off between 2 and 5am, change the box to look like this: Click the View:Time button and select Time:Hour of Day from the Drop Down Menu.