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  1. 4 Amazing Things You Simply Must Know About Sensational Headlines

    If readers are developing headline fatigue but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? The best content with a boring headline that does a poor job...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Identify your goals ahead of time by making clear objectives for driving traffic to your site, gaining brand exposure and interactivity through social, and determining who is going to stick around and become your customers when the event is all over.

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you utilize loose match types like broad match or broad match modified, you should drill down the exact match variations that are truly driving the most valuable traffic. On the flip side, there is also risk with conducting tests and...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    The tool allows marketers to track a page or group of pages as part of a campaign to get an idea of impact like organic traffic, social shares, and conversions for that content. Adams says that increasingly, marketers want to know if their content...

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    One site in particular that I recently analyzed was driving a lot of Google organic traffic to pages that didn't provide a lot of solid information based on the query. Keep producing high quality content, keep using social to get the word out, and...

  6. The Smart Way to Optimize Your Amazon Sales Strategy

    Driving Traffic and Sales Now that your product listing page is well set up it’s time to up the ante and drive a lot of targeted traffic to generate sales. One great way to drive traffic back to your product listing page is the Sponsored Products...

  7. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    With this report, you can drill into the referrals to see exactly which ones are driving most of the traffic to your competitor. We use this data to get a better idea of where they are getting most of their traffic and see if there is a correlation...

  8. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    They choose topics that have mass appeal, as social channels are some of their major traffic drivers. For brands, the value in content generation is in the long term – searches over months and years building up to be a large portion of your overall...

  9. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The business benefits of using video to increase discovery, traffic, engagement and conversion are widely documented, but we were curious about whether consumers actually find business videos helpful," said Brad Jefferson, CEO of Animoto.

  10. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    It’s a good idea before doing anything else to get a feel for the major segments of traffic on your website; their respective conversion rates; and how people engage with those sections. The basic Internet math of "traffic * conversion rates...