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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Marketing to existing customers is a great way to boost repeat sales. One of the primary ways marketers can increase sales with Custom Audiences is to reengage with existing, high-value customers. With Custom Audiences, a travel marketer could...

  2. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. One thing I’ve found to be true in my years of working in search marketing is that...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The first step toward better attribution is a conversation around which channels are driving value throughout the sales funnel, from the first visit to the last click. If you're building out a content marketing strategy on a website involving...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    Unless your brand or prior relationship has already earned their trust, save those forms of engagement for later in the sales process. Instead of blowing up aliens or driving cars through urban war zones, players race against time to solve problems...