SEO News

Driving Directions

  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Localize on-page business content (e.g.hours, driving directions, local descriptions, etc. Driving directions and maps on page Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in...

  2. 4 Ways to Expand PLA Success in 2014

    Since details like address, hours, and directions are shared, retailers should treat local storefronts like their other online business listings and maintain consistency and up-to-date information. PLAs have become a key component of driving online...

  3. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    As a result, provide one-click access to things such as phone number, location map or map and driving directions. Understanding what they are looking for (directions, menus, coupons) is key to the success of current and future campaigns.

  4. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    Research focus areas also differ between the two countries’ mobile users – UK mobile searchers cite price comparisons and reviews as their top two mobile research activities, while driving directions and contact information are more important to U...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...

  6. 2013: Tipping Point for Mobile Ad Monetization

    This trend is reflected in the recent Mobile Path to Purchase Study results, which showed that consumers’ mobile buying choices are driven strongly by local information such as phone number, address, driving directions and specific offers or coupons.

  7. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    Nearly half of mobile auto users look up a location or driving directions. By incorporating these key drivers into mobile ad campaigns, marketers can better capture mobile auto buyers by prominently including relevant information and competitive...

  8. Why Effectively Measuring Lead Performance in Mobile is Essential

    In mobile, there is a new engagement metric that is largely overlooked by marketers new to the space that is just as valuable, if not more valuable as a qualified lead measure, a call or completed forms: The access of map and driving directions.

  9. 3 Mobile Marketing Must Haves for the Holiday Season

    But mobile landing pages also benefit advertisers by allowing them to track how mobile users prefer to interact with the brand or product, based on the multiple access points available within the mobile landing page ( and driving directions...