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Driving Direct Response

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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Photographic images have been driving more response consistently across tests from various geographies. SAP found that the more human touch on the hero image didn’t help and also found that whether they had thumbnail images or not in the body...

  2. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    Best to warm them up with a direct and blunt response. This is only natural, as they are trying to give you the best results in response to your query. In the early days of Google, we would have thought about factors such as keyword usage and links...

  3. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    The wrong response to these challenges is to either give up or reduce investments in organic search. Intuitively, anyone who’s pulled back the covers in their analytics to view the actual page URLs from some of this "direct" traffic knows there’s...

  4. Social Media Automation: A Beginner's Guide for Small Business Owners

    Thank yous": When a human reaches out to you, find a way to build the contact into a relationship with a highly customized (i.e.human) response. Direct ROI for Social Media Stinks Direct leads from social media for a small business can be very low...

  5. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    In response to this disruption and the opportunities it creates for marketing through social media and search, content marketing is a hot topic among digital marketers these days. People who found out about the conference from an influencer were 37...

  6. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    But while clicks are an effective way to measure campaigns designed to drive traffic and fulfill direct response goals, increasingly, research from firms like Nielsen suggest that clicks aren’t the right metric for the broader set of marketing...

  7. How to Quantify Brand or Engagement Marketing With Paid Search

    Paid search has long been the domain of direct response advertisers. The ability to track sales and signups back to individual ads and keywords, along with the ability to quickly change bids and creative messaging, makes search engine marketing...

  8. Microsoft Updates Ad Policies on Relevance & Quality

    The update clarifies policies on deceptive ads and hinders direct response advertising. Additionally, Microsoft has made some changes in terms and definitions that are clear attempts to defuse direct response advertising (ads for third parties that...