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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Here are four basic tips for driving better broad match performance. From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Driving Traffic and Sales But with intense competition and multiple sellers, it takes some creativity to stand out and grow sales. Additionally, high conversion rates on Amazon have a direct correlation to ranking organically in Amazon searches, so...

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    The best content for driving long-term value is content that satisfies real needs – answers questions, offers data analysis, provides statistics and research citations. What did you just click on? Look at the ridiculous headline for this column.

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase process as well as post-purchase engagement: percent of respondents find video helpful in comparison shopping.percent of respondents find...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Do you have a method for driving the best results? What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing teams due to the ability of CRO to unlock new revenue opportunities...

  6. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    This report displays landing page URLs along with the page titles providing a general keyword theme for searches driving traffic to a given page. Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut feelings.

  7. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Localize on-page business content (e.g.hours, driving directions, local descriptions, etc. Driving directions and maps on page Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in...