For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on Facebook, and an AdWords campaign on Google all with the goal of driving visitors to download a new whitepaper guide on your website.
Content marketing refers to the practice of creating unique content, driving an audience to it, and then hoping (praying) that the content is useful or engaging enough to get people to remember, share, and talk about it.
Just like Google's algorithm, some of the factors carry a lot of weight, while others might contribute, but aren't a driving force. On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search...
Yahoo declined to disclose any numbers to help gauge how much the news stream is driving longer and more frequent visits to the home page, but Burke reiterates that all signs point upward. Yahoo's front-page news stream now displays personalized...
This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant more so for driving traffic and link acquisition, as opposed to direct leads. How do you measure SEO performance now that "not...
These installs have made Facebook one of the biggest mobile ad suppliers in the world and are really what's driving mobile revenue," Subramanian adds. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in...
This change gives marketers more complete insight into the impact Promoted Tweets have in driving engagement and exposure on Twitter," the company said. Twitter's self-serve ad platform is now available to all U.S.users, rather than just on an...
According to the report, 60 percent of consumers expect a business to be within walking or local driving distance from their current location. He said it’s crucial for advertisers to include important local identifiers like maps, driving directions...
It is highly unlikely that Google is crediting this content and it is driving traffic but it for some reason it is, then consider the consequences of removing this content from the indices. We do our best to be mindful of Google's Content Quality...
When they are doing their job correctly, SEOs are dedicated to driving measurable ROI. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world.
Marketing to the individual would be the driving strategy of the Obama campaigns. In essence, influence means you're inspiring others without having direct control over whether they take action. Most seek to build influence; measure influence; and...
Now that you know more about the Bing and Yahoo search audience, you can have a more informed conversation about what audience you're missing, or a more interesting conversation around driving better ROI.
Research focus areas also differ between the two countries’ mobile users – UK mobile searchers cite price comparisons and reviews as their top two mobile research activities, while driving directions and contact information are more important to U...
And we're a key part of the electronic commerce expansion of Britain which is driving a lot of economic growth for the country,” he said. Google Executive Chairman Eric Schmidt has defended the firm’s UK tax payments, claiming it operates within...
Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...
The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. So what the mobile app industry focuses on is driving loyalty...
By leveraging this extra refinement, we’ve seen clients experience triple-digit growth in performance, driving more spend to PLAs more efficiently, generating a greater return overall on their marketing dollars.
Specifically, he highlighted Google's efforts in developing self-driving cars, Google Fiber, and Google Glass. The search giant reported revenues of over $13 billion for Q1 2013. As revenues rise year-over-year, company CEO Larry Page put the focus...
Considering this, the mobile activity we see in performance snapshot may be just the starting point driving multi-channel conversions. When mobile and tablet campaigns are required to be included with desktop, how will this impact results?
Driving My previous article extolling the death of keywords talked about developing intent-based topics and building content that connects with those topics – intent to content. We can now apply that mantra in a "first engagement" scenario, after a...
