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  1. Mobile Advertising Measurement: Winning the Long Game

    There is no point in driving installs if people aren't using your mobile app. As mentioned previously, some enterprise marketers work with hundreds of publishers, and being able to identify which partners are actually driving app installs enables...

  2. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Those clickable headlines and quizzes you see in your Facebook News Feed are driving a considerable amount of click-through activity to BuzzFeed, both online and through mobile. One of the more compelling stories in digital media over the past year...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Driving Traffic and Sales But with intense competition and multiple sellers, it takes some creativity to stand out and grow sales. Additionally, high conversion rates on Amazon have a direct correlation to ranking organically in Amazon searches, so...