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  1. 4 Amazing Things You Simply Must Know About Sensational Headlines

    If readers are developing headline fatigue but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? The best content with a boring headline that does a poor job...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Identify your goals ahead of time by making clear objectives for driving traffic to your site, gaining brand exposure and interactivity through social, and determining who is going to stick around and become your customers when the event is all over.

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you utilize loose match types like broad match or broad match modified, you should drill down the exact match variations that are truly driving the most valuable traffic. As with any expansion tactic, some ad formats will work better than others...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    Adams says that increasingly, marketers want to know if their content is driving people to the website and through which channel. As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new...

  5. Mobile Advertising Measurement: Winning the Long Game

    There is no point in driving installs if people aren't using your mobile app. As mentioned previously, some enterprise marketers work with hundreds of publishers, and being able to identify which partners are actually driving app installs enables...

  6. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Those clickable headlines and quizzes you see in your Facebook News Feed are driving a considerable amount of click-through activity to BuzzFeed, both online and through mobile. One of the more compelling stories in digital media over the past year...