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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    We're all familiar with identifying page types, benchmarking, then tracking over time the URLs we want to see in search results. Using the Page Type workflow we've identified a page type, since we're using site search we know they're indexed, and...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Now that your product listing page is well set up it’s time to up the ante and drive a lot of targeted traffic to generate sales. One great way to drive traffic back to your product listing page is the Sponsored Products on Amazon PPC ad option...

  3. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales. Monitor and optimize in real time. This week, Twitter share another one of those...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital contexts. As noted above, empower some or all of your employees and make them a PR/social media army to drive social...

  5. So... You Think SEO Has Changed?

    SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant traffic to websites (which won't be for a long, long time, if ever). But content marketing is costly, time consuming, requires a vision for your...

  6. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    You drive the conversation by identifying trends, formulating well thought-out points, and taking them to highly visible venues to begin to share. Some people experience resistance (now's not the time; it's too hard; no one will take me seriously).