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  1. How to Create a Social Media Friendly Landing Page

    We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy. In an ideal world where time, talent, and money aren't issues, you should create a landing page for each...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    Study up on a few of these, and you'll be up to speed with the rest of the industry in no time at all. Bottom line: it's becoming increasingly expensive to drive traffic to your website. Nobody knows right away how to optimize websites as soon as...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Any of these factors could lead to poor user engagement signals (short dwell time, high bounce, etc.which in a nutshell is at the core of Panda. Or maybe it's as simple as each time you read certain pieces of content on your site you think "this...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time," says Chris...

  5. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    And among the separate mobile URL approaches, not having an alternate URL tag was the most common error 61 percent of the time. Then for a period of time, said Yu, the results became location-sensitive by device, and now, a huge percentage varies...

  6. Mobile Advertising Measurement: Winning the Long Game

    In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign. It's important to note that the goal is to drive quality users, not just installs.

  7. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy: Product Listing Ads will continue to gain popularity and drive shopping...

  8. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  9. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    This recipe is guaranteed to drive low dwell time and a nasty hangover. I had a hard time believing that, based on the additional volatility I was seeing. ABR takes time on page into account and can give you a much stronger view of engagement.

  10. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. With mobile consumers looking to make decisions quickly and locally...