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  1. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    The researchers at Bing Ads got curious about what span of time, specifically, drives the most searches. And so the Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Pair that with data on trending topics over time, and what’s happening now. That means taking those real-time insights, and applying it to the content strategy immediately. Gauge demand by looking at the historical performance of your Web content...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they were from eating at the last Christmas period, let alone thinking about next Christmas' gifts already.

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, it is easy for these campaigns to become out of date with what is on site, and can be time-consuming to build if the product is not going to be around for long. Some functionality has been lost, but there are lots of new features, so if...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Most of the time the keywords that drive online sales or leads are the same keywords that drive phone calls. The ultimate goal of search marketing is to identify profitable keywords (that drive sales or calls) and maximize the volume you can get...

  6. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Cross-device tracking has been on every digital advertiser’s lips for some time, but it remains a utopian theory for many. In fact, their likelihood to convert on a different device increased as time passed, doubling after one week and then nearly...

  7. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    "There comes a time in every rightly constructed boy’s life that he has a raging desire to go somewhere and dig for treasure. Next is the area of the cover that shows the reader it contains content on improving your cognitive ability, this time in...