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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    And among the separate mobile URL approaches, not having an alternate URL tag was the most common error 61 percent of the time. Then for a period of time, said Yu, the results became location-sensitive by device, and now, a huge percentage varies...

  2. Mobile Advertising Measurement: Winning the Long Game

    In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign. It's important to note that the goal is to drive quality users, not just installs.

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy: Product Listing Ads will continue to gain popularity and drive shopping...

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    This recipe is guaranteed to drive low dwell time and a nasty hangover. I had a hard time believing that, based on the additional volatility I was seeing. ABR takes time on page into account and can give you a much stronger view of engagement.

  6. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. With mobile consumers looking to make decisions quickly and locally...

  7. The Difference Between App to App and Web to App Advertising

    Mobile App: According to Flurry 86 percent of the time people spend on their mobile devices is within apps. This always on phenomenon presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an integrated and...