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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In fact, our only options are to either opt out by decreasing our bids by 100 percent or go for it by embracing the mobile space! According to Pease, mobile growth is exploding and in a study she quoted by Marin, mobile will drive 50 percent of PPC...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart from the competition. It’s a short space to convince people to buy, so ensure you leverage your most important purchase triggers.

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...